easyJet to enhance passenger experience with mobile technology advances

easyJet, one of the UK’s leading airlines, is looking to enhance its customer experience with the launch of push notifications for users of the airline’s free app on iPhone.

Starting April 22, 2014, customers who opt to receive notifications will receive real time updates with information such as the time when online check-in for their flight is open and when travel documentation needs to be added to a booking, as well as alerts which will keep them posted on the status of their flight.

Peter Duffy, easyJet’s Group Commercial Director, Customer, Product and Marketing said: ‘The use of push notifications will transform the way that we communicate with our passengers. It’s yet another way in which easyJet is using technology to keep our passengers informed.

‘We’ll be providing them with targeted messages and helpful reminders at various steps of their easyJet journey to make things even easier for them when they’re on the move. It’s all part of our plan to make travelling with easyJet as easy as it is affordable.’

The notifications will also ensure that more customers are aware of easyJet’s Flight Tracker and provide direct access to the tool, which is available via easyJet.com and the easyJet mobile apps.

Launched in 2013, easyJet’s Flight Tracker provides users with up to the minute information on all flights in the easyJet network. It will now also be possible to receive push notifications, which will direct users straight to the Flight Tracker when their flight is delayed by more than 15 minutes or a live update direct from easyJet’s control centre is posted.

easyJet carries more than 61 million passengers annually, of which 11 million are travelling on business. The airline flies over 200 aircraft on more than 600 routes between over 130 airports and over 30 countries.