easyJet launches ‘lowest fare finder’, enhances flight tracking

UK-based airline easyJet has said that it will add two new features on its website, easyJet.com.

Starting from June, the airline’s lowest fare finder tool will allow customers to search for its lowest price fares quickly and easily within the month of travel. The move comes after the airline launched an Inclusive Fare for corporate passengers and travel bookers looking for one-step transactions last year.

easyJet has also enhanced its Flight Tracker tool via a partnership with website Flightradar24. This will enable passengers as well as friends and relatives to see real time plane movements and progress on a map.

Peter Duffy, easyJet’s Group Commercial Director (Customer, Product & Marketing), said: ‘Our new lowest fare finder will help customers see our range of great value fares in an easy to use graphical format and is another example of how we’re making travel easier.

‘Our passengers like to have as much information as possible at their fingertips and we are confident that being able to track your plane in real time, coupled with improvements to our Flight Tracker tool will prove popular with our passengers.’

In addition to up-to-the-minute flight times, the airline connects its Operations Control Centre at Luton directly with customers through updates appearing in real time on a customer’s device. Flight Tracker is accessible from easyJet.com, the mobile website, as well as its iOS & Android apps.

The airline has also recently launched push notifications enabling customers with iOS devices to receive automated messages on updates about their flights at key stages.

Since its launch in December, over 8.6m million people have downloaded the easyJet app. easyJet.com is the third most searched for airline website globally and has almost 400 million visits per year, the airline said.

easyJet carried 12m business travellers in the 12 months to the end of March 2014 – the first time the airline has reached that milestone.