As part of its ongoing effort to attract visitors to London, VisitLondon.com – the city’s official guide – has launched its London Top 10 Attractions, a pioneering film that uses footage from an Unmanned Aerial Vehicle (UAV).
The short film, which showcases the city’s top ten most visited spots, comes after a record-breaking year for London tourism. To celebrate the milestone, VisitLondon.com curated its very own top-ten list offering a unique aerial view and fresh perspective on the world famous landmarks.
Boosted by the 2012 Olympic Games, the British capital experienced a surge in tourists, with the City’s top attractions registering a 12 per cent increase in visitors. Almost seven million people visited the British Museum, which was ranked as the number one attraction in 2013. The National Gallery came in at second place with just over six million visitors, and the Natural History Museum was in third position with 5.4 million.
Director of VisitLondon.com, Julie Chappell, said, ‘London has had a blockbuster year, experiencing a surge in tourists not seen before by any other post-Olympic host city in the world.
‘VisitLondon.com is a vital tool to millions of visitors to the city, so it’s important to continually create new and inspiring content. This film uses impressive footage achieved by UAV, giving fantastic visuals of our iconic attractions. We’re really excited to share it and encourage visitors to London to experience the things that continue to excite and draw many millions of people each year.’
Advertising agency London Creative CEO, Richard Teideman, says ‘It’s been amazing working with London & Partners. The challenge was not just to do the top ten attractions, but to do something that is dramatically different.
Filming with the UAV creates motion that is unlike anything else – the movement and ways in which you can play with this technology is truly groundbreaking. It’s been a thrill to pioneer and at the same time to show these iconic London landmarks in a different light.’
The VisitLondon.com Top Ten Attractions, in this order, are The British Museum, The National Gallery, Natural History Museum, Tate Modern, EDF Energy London Eye, Science Museum, Victoria and Albert Museum, Tower of London, Royal Museums Greenwich (Royal Observatory Greenwich, The Queen’s House, National Maritime Museum, Cutty Sark) and Madame Tussauds London.