The new Ryanair guides include hotel, accommodation and dining listings; recommended things to see and do; nightlife and shopping guides; maps and general city information; flight, fares and airport information; car hire, parking and transfer services; and downloadable PDF guides to each destination.
Ryanair’s Chief Marketing Officer, Kenny Jacobs said: ‘Ryanair.com attracts 4m visitors every day making it Europe’s favourite travel website, and we are continuing to improve its usability and content. We are pleased to introduce these city guides, offering our customers information on the 186 exciting places we fly to in Europe and North Africa, which include hotel, dining and sightseeing information, making Ryanair.com the number one destination for travellers. This is part of our ongoing commitment to keep improving the digital experience and we see destination content as an exciting part of how the Ryanair.com platform will develop.’
The travel guides come after Ryanair recently revamped its website to include features such as ‘Fare Finder’, where customers can find and book the lowest fares by price point, route and travel period; the ‘Share the Fare’ feature, which enables customers to share the airfares with friends and family on social media; as well as interactive timetables, listing the available flights by departure time in a month on a selected route, making it easier for travellers to plan journeys.
Customers can also use the new route map, listing every Ryanair destination by departure airport, and the lowest available fares and routes.
Ryanair said that over two million Ryanair customers have already signed up to the ‘My Ryanair’ registration facility, which allows customers to create their own personal profile and store their details for faster bookings and check-ins.
According to the latest World Airline Transport Statistics by IATA (International Air Transport Association), Ryanair carried more international passengers than any other airline, carrying nearly 81.3m international passengers last year. While the latest ONS (Office of National Statistics) figures showed that air fares in the UK increased by 20 percent last month, Ryanair claimed that its average fare declined by four percent last year.