Richard Forde has been elevated to the role of head of trade sales and partnerships at Newmarket Holidays, marking a significant career progression.
With an expanded role, Forde will drive strategic partnerships and oversee a trade team, playing a pivotal part in Newmarket Holidays’ growth strategies.
Richard Forde’s promotion comes at a critical time as Newmarket Holidays aims to enhance its strategic partnerships and bolster its market presence. By assuming this new role, Forde will lead initiatives focused on innovative product development and partner collaborations to achieve the company’s ambitious growth objectives.
In this capacity, he will strategically manage and expand the agency sales, leveraging his experience to guide his team towards increased market penetration and client engagement.
Forde’s leadership at Newmarket Holidays is set to further evolve with the recruitment of a partnerships manager, aimed at delving into new market opportunities across various channels. This step highlights the company’s commitment to fostering new alliances and product innovations.
“I’m delighted for this opportunity,” Forde expressed, underscoring his enthusiasm for the role and the challenges it brings.
The operator sees this as a testament to Forde’s dedication, which is evident in his consistent efforts to forge strong relationships within the sector.
In addition to his significant work at Newmarket Holidays, Forde serves as chairman of Tipto, where he plays a crucial role in representing the touring and adventure sector.
His contributions extend to his previous chairmanship of the Atas Trade Engagement committee, further anchoring his influence and expertise within the industry.
These roles enable him to amplify the sector’s voice, ensuring its importance is recognised across the industry spectrum.
David Sharman, chief commercial officer at Newmarket Holidays, praised Richard’s market-leading knowledge and commitment, recognising his pivotal role in the company’s success.
Sharman highlighted the effective partnership he has had with Forde over the years, ensuring continuity in delivering outstanding results.
Looking forward, Forde’s focus on cultivating innovative partnerships aims to unlock new growth channels and expand Newmarket Holidays’ footprint in the market.
He has expressed a particular interest in enhancing the company’s product offerings to ensure they align with evolving market demands.
As Newmarket Holidays continues its journey towards expansion, the strategic contributions from leaders like Forde seem poised to guide the company towards achieving its growth aspirations.
Richard Forde’s elevation to this role reflects Newmarket Holidays’ confidence in his leadership and strategic vision.
His expanded responsibilities are expected to drive significant growth and innovation, shaping the future direction of the company.
