The synergy between Newmarket Holidays and Hays Travel was on full display during a vibrant event at Hays Travel’s Sunderland headquarters.
This innovative ‘takeover’ day saw the participation of iconic figures like Elvis and Santa, highlighting Newmarket’s diverse travel products.
Elvis and Santa made a surprise appearance at Hays Travel’s headquarters in Sunderland as part of a unique “takeover” event hosted by Newmarket Holidays. This collaboration was designed to strengthen relationships and showcase Newmarket’s expanding travel offerings. The day featured a diverse program of activities aimed at training and engaging Hays Travel’s commercial team, enhancing their understanding of Newmarket’s diverse product range.
The event brought together account and partnership managers from Newmarket Holidays and included an Elvis impersonator singing the King’s greatest hits. This particular segment was a homage to Newmarket’s well-received US itineraries. Attendees were taken on a musical journey, highlighting the creative ways in which travel can be marketed.
Following the musical theme, Santa Claus himself appeared, offering gifts that drew attention to the company’s festive programmes in Lapland. Such creative promotion aims to bolster interest in Newmarket’s seasonal tours. This approach is indicative of Newmarket’s strategy to engage potential travelers through memorable experiences. Santa’s presence was not only entertaining but also an innovative way to present travel options that coincide with festive celebrations.
Part of the unique experience included an Indian-themed lunch, crafted to showcase the flavour and appeal of Newmarket’s India group tours. This lunchtime festivity underlined the operator’s emphasis on culturally immersive travel experiences. It was followed by a focus on Italy, celebrating one of Newmarket’s most sought-after destinations. Prizes and activities were used to further highlight the allure of Italian travel.
David Sharman, Newmarket Holidays’ chief commercial officer, expressed gratitude to Hays Travel for their commitment to facilitating such an event. “It was a brilliant day…” he noted, emphasizing the value of face-to-face interaction in an increasingly digital world. This collaboration provided an avenue to thank and educate Hays Travel’s teams, empowering them with the knowledge to better market Newmarket Holidays’ products.
Sas Rowbotham, the event’s project manager, shared her excitement at the opportunity to showcase Newmarket’s brand. She remarked on the energy and joy, noting how the presence of Elvis spurred attendees to dance and sing as early as 8 am. Such feedback underscores the positive impact of using lively, interactive settings for training purposes.
The success of this event is expected to pave the way for future collaborations between Newmarket Holidays and Hays Travel. By combining fun with professional development, both companies can look forward to strengthening their market positions. This event stands as a testament to the power of collaborative engagement in the travel industry.
The collaboration between Newmarket Holidays and Hays Travel exemplifies how creativity and partnership can expand market reach.
Through engaging activities and memorable interactions, the event solidified a stronger bond between the two companies, paving the way for future success.
