The integration of Rail Discoveries into Great Rail Journeys signifies a strategic move to enhance growth and streamline operations.
- Rail Discoveries was known for offering value-focused travel options, which will now be integrated under Great Rail Journeys’ Discoveries collection.
- Chief executive Dave Riley claims the union marks a significant milestone, enabling a broader range of rail journeys.
- The company experienced a 30% revenue uptick in 2024, fostering ambitions for a 50% growth in the coming year.
- The merger will result in expanded holiday options, including additional flight choices to popular destinations.
The merger of Rail Discoveries into the Great Rail Journeys brand is designed to drive future growth and streamline operations. This strategic decision aims to unify the offerings under the widely recognised Great Rail Journeys brand. The ‘value-focused’ travel options that Rail Discoveries was known for will now be incorporated as part of the Discoveries collection under the Great Rail Journeys umbrella.
Chief executive Dave Riley stated that this consolidation is a natural progression for the company. “By combining our strengths, we can offer an even wider range of exceptional rail journeys to suit our travellers’ needs while leveraging the power of the Great Rail Journeys brand,” Riley commented. This evolution follows a strategic refresh initiated in 2022, including redesigned brand logos, indicating a forward-thinking approach to brand management.
The company has been experiencing significant growth, with a record-breaking 2024, achieving a 30% increase in revenue. With this positive momentum, there is an ambitious target of further growth of 50% in the coming year. This growth is supported by expanding holiday options, which consist of more flight alternatives on popular itineraries, such as those to the Italian Lakes.
Riley highlighted the importance of this integration in offering greater flexibility for customers. With the inclusion of more tours featuring flight options, customers now have the option to choose between rail and air travel, accommodating different preferences and conveniences. “We’re especially pleased to announce that we’re increasing the number of tours with flight options,” Riley noted, pointing to the enhanced offerings available exclusively on the Great Rail Journeys website as part of the Discoveries collection.
While there will be some changes on the company’s website, the merger promises seamless continuity of services, with the same exemplary tour managers, dependable transportation services, and award-winning customer service that patrons have come to expect from Rail Discoveries.
The integration of Rail Discoveries into Great Rail Journeys heralds a new era of expanded travel experiences and ambitious growth.
