Tourism in India is recovering steadily, although foreign arrivals remain below pre-pandemic levels. Data indicates a 10% decrease in international tourists compared to 2019.
Despite the decline, India’s foreign exchange earnings from tourism have risen. Initiatives like ‘Chalo India’ aim to boost visitor numbers through visa fee waivers.
In 2024, foreign tourist arrivals in India were 10% less than in the same period in 2019. Bangladesh led as the top source, accounting for 22% of visitors, illustrating shifting travel dynamics.
The tourism sector, however, saw a notable increase in foreign exchange earnings, up by 23%. This rise in earnings suggests tourists are spending more on luxury experiences, aligning with the 20% increase in five-star hotel rates post-pandemic.
Bangladesh has become India’s largest source market, though political unrest might impact future statistics. The United States has shown significant growth, its share rising to 18% from a pre-pandemic 13%.
Countries such as Canada and Australia have also seen slight increases in market share. Conversely, the UK has maintained a stable position, holding between 9% and 10% of the market share.
The development of these airports is crucial for increasing connectivity and tourism flows. Such infrastructure improvements aim to support economic growth and improve access for international tourists.
The ‘Chalo India’ initiative is designed to attract international tourists by offering visa fee waivers to the first 100,000 visitors. Such incentives are intended to boost arrivals and stimulate economic growth.
The initiative encourages the Indian diaspora to act as ambassadors, promoting tourism by inviting non-Indian friends to visit India, supported by a special registration and verification process.
IndiGo has nominated Isidro Porqueras as the new COO after Wolfgang Prock-Schauer’s retirement. Porqueras’ appointment is pending regulatory approval and aims to steer the airline towards growth.
Under new leadership, IndiGo plans to expand its service offerings, including premium class options and loyalty programs, marking a shift toward high-value markets internationally.
Kerala has recorded a surge in domestic tourism, reaching unprecedented numbers. The state’s diverse attractions, marketed through campaigns, have attracted millions, reflecting a 20% growth over 2019.
These campaigns showcase Kerala’s natural and cultural diversity, effectively increasing the state’s appeal as a prime domestic tourist destination.
MakeMyTrip has partnered with airlines to provide up to 20% discounts on international business class fares, indicating growing interest in luxury travel among Indian customers.
India’s tourism sector is evolving with strategic efforts to enhance infrastructure and market appeal.
The combination of industry initiatives and economic incentives is anticipated to revitalize the tourism landscape and restore pre-pandemic growth levels.