The year 2016 marked an epoch of unprecedented journalistic ventures in the travel domain. Transformative projects redefined storytelling, offering deep insights into the ever-evolving travel world.
These editorial efforts highlighted travel’s central role in global discourse, blending research, analysis, and first-hand narratives. Below, we delve into some pivotal projects that shaped the year’s narrative landscape.
A Compendious History of Online Travel
A landmark in reportage, the ‘Definitive History of Online Travel’ brought to life the chronicles of the digital travel sphere. Initiated by Executive Editor Dennis Schaal, the project unravelled two decades worth of industry evolution through exhaustive interviews with pioneering figures.
Spanning an impressive 65,000 words, this study offered a profound understanding of the technological advancements and challenges faced by online travel agencies. It remains an authoritative resource for comprehending the industry’s current landscape.
Decoding the Travel Tech Ecosystem
The ‘Skift Travel Tech 250’ aimed to clarify the complexities of travel technology, identifying 250 key players in the sector. Led by Research Director Luke Bujarski, this ambitious map stemmed from diligent data-mining and years of industry monitoring.
This project simplified travel tech’s intricate ecosystem, offering insights into the forces driving innovation and competition. The map serves as a critical tool for those seeking to navigate the diverse landscape of travel technology.
Understanding the Supertraveler Phenomenon
The ‘Supertraveler Manifesto’ critically examined the industry’s shortcomings in addressing the needs of its most experienced clientele.
Expanding on the concept of The Hero’s Journey, this research suggested a bold, human-centred approach to revitalising customer satisfaction. The manifesto posited that understanding fundamental traveller archetypes could lead to more holistic industry practices.
It foregrounded the travel sector’s need for evolution, arguing for a shift in focus towards more personalised travel experiences.
Travel’s Geopolitical Implications
At the Skift Global Forum, it was declared that travel is central to contemporary geopolitical issues. Founder Rafat Ali highlighted the industry’s role amidst global challenges like Zika, Brexit, and climate change.
This discourse underscored the necessity for the sector to engage proactively with political issues impacting travel. The statement was a clarion call for deeper political awareness and responsibility in travel management.
The forum ignited discussions on how the industry can adapt to and influence emerging geopolitical landscapes.
The Challenges of Icelandic Tourism
Investigative journalist Andrew Sheivachman explored Iceland’s overtourism challenges following the 2008 financial crisis. His comprehensive study included interviews with top tourism executives and on-site evaluations of popular destinations.
The resultant 12,000-word analysis captured the quintessence of Iceland’s rapidly growing tourism market. It scrutinised the social and environmental impacts of increased tourist activity, offering insights into sustainable tourism practices.
This project served as both a cautionary tale and a guide for destinations grappling with surging visitor numbers.
Unpacking the Marriott-Starwood Merger
In-depth coverage of the Marriott-Starwood merger highlighted its complexities and industry implications. Associate Editor Deanna Ting’s reporting dissected the merger’s intricate layers, providing clarity on its multifaceted effects on the hospitality sector.
Her articles became a benchmark for understanding hotel industry consolidation, as they explored both expected challenges and unforeseen developments.
Enhancing the Passenger Experience
Addressing passenger satisfaction, the International Airline CEO Series featured interviews with industry leaders, probing their strategies for improving customer experience.
These dialogues with executives from Emirates, Etihad, and others revealed a commitment to enhancing service quality, despite varying market dynamics.
The editorial endeavours of 2016 profoundly influenced the narrative of global travel. By dissecting complex issues with precision, these projects offer valuable frameworks for future exploration.
As we look forward to further advancements, the insights gathered will continue to inform and inspire the industry’s trajectory.