Saudi Arabia’s Leyja project is setting new standards in the luxury hotel industry. Operated by the well-regarded brand Habitas, Leyja is a trio of boutique hotels situated in the Neom development area.
With its focus on human connection and transformative experiences, Habitas aims to redefine luxury travel in an area known for its ambitious developmental goals. The project reflects Saudi Arabia’s strategy to increase its global tourism footprint.
Ambitious Vision and Boutique Appeal
Leyja, set in the scenic mountains near the Gulf of Aqaba, promises to be one of the most ambitious hospitality projects globally. Despite comprising just 120 rooms between three boutique hotels, Leyja is described as a ‘global bucket list’ destination.
Habitas, as the operator, brings its ethos of human connection to the forefront of this development, aiming to offer transformative experiences for travellers. The trio includes the Wellness Hotel, Oasis Hotel, and Adventure Hotel, each catering to different visitor needs.
Set to open by 2028, these hotels are expected to drive a surge in tourism, in line with the kingdom’s revised target of 150 million visitors by 2030.
A Focus on Human Connection
Habitas was selected as the operator for its dedication to sustainability and its unique focus on ‘human connections’. According to Habitas CEO Oliver Ripley, this project is about reconnecting guests with themselves and others through curated experiences.
Human connection is at the core of our brand and ethos, said Ripley in a virtual press conference, highlighting the brand’s commitment to transformative guest experiences.
Neom Hotel Development CEO Chris Newman acknowledged Habitas as a pioneer in human connection, aligning perfectly with Neom’s overarching vision.
Foundational Investments and Funding
In June, Habitas secured a significant $400 million investment from Saudi Arabia’s Tourism Development Fund to create a “circuit” of properties across the kingdom.
This funding follows the success of Habitas in AlUla, underscoring the brand’s strong track record and Saudi Arabia’s willingness to invest in innovative hospitality experiences.
These future properties are planned for strategic locations near the Red Sea, Jeddah, and Riyadh, further expanding Habitas’ footprint in the kingdom.
Neom’s Grand Ambitions
Neom’s ambitions transcend traditional hospitality projects, aiming to build its own world-class brands and unique venues. Chris Newman detailed Neom’s mandate to push boundaries and offer unprecedented experiences.
Neom intends to collaborate with top international brands to inject global expertise into its ventures, signalling a forward-thinking approach in its developmental strategy.
This aligns with its broader goal: not only to enhance hospitality but to redefine it on a global scale.
A Collaborative Approach to Development
Jeremy Lester, CEO for the Gulf of Aqaba, emphasised that Leyja is more than just hotels; it’s an integrated, holistic destination focusing on conservation as well.
This collaboration with Habitas aims to merge luxury with sustainability, offering guests meaningful and environmentally conscious experiences.
The project is a part of a larger conservation effort, showcasing Neom’s commitments beyond mere hospitality.
Transformative Impact on Tourism
Saudi Arabia is leveraging mega projects like Leyja to boost tourism and achieve its ambitious target of increased visitor numbers.
By focusing on unique, experiential travel, the kingdom hopes to attract a global audience seeking more than just conventional tourism.
The Leyja project, with its state-of-the-art offerings and focus on human connection, is key to achieving these objectives.
The Essence of the Leyja Experience
Habitas promises to offer guests not just a stay but a journey of personal transformation and connection.
The experience includes a welcome ceremony designed to foster interactions and build community among travelers.
This approach reinforces Leyja’s positioning as a transformative destination in the global luxury market.
In conclusion, the Habitas at Leyja project illustrates Saudi Arabia’s bold vision to reshape its tourism landscape.
By marrying luxury with human connection and sustainability, it sets a new paradigm for future developments in the region.