In a landmark move, Marriott and MGM Resorts have rolled out a loyalty program that allows Marriott Bonvoy members to earn and redeem points at MGM properties. This strategic partnership offers guests unparalleled experiences and additional benefits.
The partnership between Marriott International and MGM Resorts represents a pivotal advancement in customer engagement strategies. Through this collaboration, Marriott aims to bolster its hotel revenue by offering loyalty members the opportunity to redeem points at 16 MGM Resort locations. This not only enhances customer loyalty but also increases footfall at both chains. Pegging the initial phase of revenue increments at $50 million, MGM foresees significant financial gains.
Marriott’s innovative approach extends into experiential offerings through point auctions. Members can bid on extraordinary events, like choreographing the famous Bellagio fountain show. This initiative, first accessible on a specific Wednesday, underscores Marriott’s commitment to providing unique, value-added experiences for its loyal customers.
Simultaneously, the alliance allows Bonvoy members to link their accounts with MGM Resorts’ loyalty program, reciprocating tier status and enhancing member benefits. This increased flexibility aims to attract a broader spectrum of travellers, tapping into various market segments.
Complementing this move, the synergy between MGM Resorts’ existing assets and Marriott’s expansive reach promises to deliver seamless services and curated entertainment options, enhancing overall guest satisfaction.
Furthermore, the program’s evolution is expected to capture a significant market share, with MGM predicting a substantial rise in customer acquisition due to exclusive offerings and cross-promotional advantages.
The steady addition of members to the Bonvoy program illustrates Marriott’s success in attracting and retaining a loyal customer base, fortifying its stature within the competitive hotel industry.
In conclusion, the Marriott and MGM loyalty partnership marks a forward-thinking strategy that benefits both brands and their customers. With innovative experiences and strengthened engagements, it sets a new standard for hospitality collaborations.