In 2019, the travel industry is set to be influenced by a set of emerging trends.
Travellers are increasingly seeking experiences rich with cultural, culinary, and technological elements. As these components become more integrated into the travel ecosystem, their significance cannot be understated.
The Rise of Culinary-Driven Travel
Culinary travel will see a considerable rise in 2019, driven largely by the power of platforms like Instagram. Food, inherently social and emotional, becomes a central pillar in experience-based travel. Travellers are exploring the world through its flavours, planning trips to stomp grapes in Italy, savour dim sum in Hong Kong, or wander through Singapore’s vibrant night markets. The role of social media in exposing culinary destinations is undeniable.
Living Like Locals with Insider Knowledge
Travellers in 2019 are expected to seek authentic experiences that go beyond traditional sightseeing. There’s a growing preference for cultural interactions that deepen their understanding of the destination. Local insiders are becoming invaluable, offering immersive tours and sharing personal stories. This trend is a booming market, with startups and established companies collaborating to enhance authenticity.
Websites dedicated to off-the-beaten-path recommendations and local narratives are increasingly popular. These platforms allow travellers to connect with genuine local insights, offering a more profound connection to the culture they are exploring.
Pop Culture as a Travel Catalyst
Pop culture continues to have a significant impact on travel decisions. Television shows and films act as powerful motivators for tourism, drawing fans to the places featured on screen.
For instance, shows like ‘Game of Thrones’ and movies such as ‘Crazy Rich Asians’ have spurred interest in destinations like Croatia and Singapore. Streaming platforms featuring travel and culinary documentaries further fuel this trend, encouraging viewers to discover the real settings behind their favourite stories.
As more travellers seek these culture-rich experiences, destinations leverage pop culture to market themselves, creating new opportunities for economic growth and tourism development.
Blending Business with Leisure Travel
The tendency to merge business travel with leisure pursuits is growing, particularly among Generation Z and millennials. In 2017, a noteworthy percentage of business trips extended into leisure time, highlighting a shift in travel patterns.
With culinary experiences becoming a key factor in travel planning, destinations known for their gastronomy stand to benefit significantly from this trend. Consequently, industries will see continued growth as more business travellers opt to explore their surroundings beyond business obligations.
Technological Innovations Opening New Pathways
Technology continues to revolutionise the way people travel. Smartphones enable spontaneous itinerary changes and immersive experiences through translation and navigation apps.
Augmented reality (AR) and virtual reality (VR) are reshaping perceptions of remote or misunderstood destinations. These technologies allow for ‘try-before-you-buy’ virtual tours, helping travellers feel more comfortable visiting previously intimidating regions.
The vast capabilities of technology will remain a cornerstone of experiential travel, offering endless opportunities for exploration and encounter.
Engaging with the Future of Experiential Travel
As 2019 shapes up to be another dynamic year for experiential travel, industry professionals must stay attuned to these overarching trends.
By incorporating elements of authenticity, technology, and cultural immersion, travel organisations can meet and even exceed the evolving expectations of today’s traveller.
Experiential travel in 2019 promises varied and enriched experiences across culinary, cultural, and technological realms.
By embracing these trends, the travel industry can provide more meaningful, memorable journeys, ensuring its growth and evolution.