Big Ben stands tall as the ultimate Instagrammable attraction along the River Thames, with an impressive 3.5 million hashtagged posts celebrating this iconic landmark. Renowned for its towering presence and cultural significance, Big Ben attracts visitors year-round who flock to capture the clock tower’s majestic silhouette. This British emblem, located at the Palace of Westminster, has long symbolised London’s charm and history, and according to recent Instagram data, it tops the list of the city’s most photogenic riverside sights.
Named possibly in honour of Sir Benjamin Hall, who oversaw its installation, Big Ben initially referred solely to the bell but has since become synonymous with the entire Elizabeth Tower. Declared a UNESCO World Heritage Site in 1987, it stands at 93 metres tall, embodying Victorian engineering and design. The fascination with Big Ben spans generations, and its timeless allure continues to inspire millions of social media posts, marking it as the Thames’ most cherished backdrop.
London’s Top-Instagrammed Spots Along the Thames
Close behind Big Ben is the London Eye, claiming second place with over 3.5 million Instagram posts under its hashtag. This massive observation wheel provides breathtaking, elevated views of London’s skyline. Perched along the South Bank, the London Eye lifts visitors 443 feet in the air, offering a panoramic 360-degree experience that includes other iconic sights such as Big Ben, St. Paul’s Cathedral, and Buckingham Palace. For those seeking postcard-worthy shots, a 30-minute rotation in one of the Eye’s glass capsules offers the perfect opportunity to capture London’s grandeur.
Ranking third is Tower Bridge, with nearly 2.9 million hashtagged Instagram posts. Known for its stunning Gothic architecture and impressive views, Tower Bridge offers an interactive experience through the Tower Bridge Exhibition. Here, visitors can explore the bridge’s fascinating history and witness its engineering feats up close. The high-level pedestrian walkways provide a unique view of the Thames, while visitors lucky enough to catch a bridge lift get a spectacular sight as the roadway rises to let passing boats through.
More Photogenic Gems Along the Thames: The Tower of London and St. Paul’s Cathedral
Taking the fourth spot, the historic Tower of London boasts over 700,000 posts on Instagram. Situated on the north bank of the Thames, the Tower of London is a fortress with a storied history dating back to the 11th century. Visitors can explore the Tower’s centuries-old secrets, including the renowned Crown Jewels and infamous sites like Traitors’ Gate and the Bloody Tower.
St. Paul’s Cathedral ranks fifth, with nearly 582,000 posts. Known for its impressive 365-foot dome, this 17th-century masterpiece by Sir Christopher Wren offers stunning views from the Whispering Gallery, as well as intricate mosaics and sculptures. The cathedral’s crypt, holding the tombs of notable figures like Lord Nelson, adds a layer of historical depth, making St. Paul’s a magnet for history lovers and photography enthusiasts alike.
Bridges and Theatres: Westminster Bridge, Southbank Centre, and Shakespeare’s Globe
Westminster Bridge takes sixth place, with over 149,000 posts showcasing its panoramic view of Big Ben and the Houses of Parliament. Westminster Bridge’s central location and proximity to numerous historic landmarks make it a popular photo stop, and its vibrant atmosphere, filled with street performers and visitors, adds to its appeal.
Seventh on the list is the Southbank Centre, Europe’s largest arts complex, with 89,000 Instagram posts. Located on the south bank of the Thames, the Southbank Centre is home to the Royal Festival Hall, Queen Elizabeth Hall, and the Hayward Gallery. It hosts diverse cultural events year-round, drawing locals and tourists for a chance to capture the Centre’s modern architecture and lively ambiance.
In eighth place is Waterloo Bridge, with around 68,000 posts. Designed by Sir Giles Gilbert Scott and completed in 1945, Waterloo Bridge links the bustling South Bank with London’s historic Strand area. The bridge’s unique architectural details and stunning sunset views over the Thames make it an enchanting spot for Instagrammers.
The Palace of Westminster claims ninth place, with more than 63,000 posts capturing its impressive neo-Gothic architecture. Often called the Houses of Parliament, this UNESCO World Heritage site offers insight into the UK’s political history. Its location and storied halls make it a must-visit spot for those wishing to capture London’s historical depth and architectural beauty.
Finally, rounding out the top ten is Shakespeare’s Globe Theatre with 58,000 posts. This reconstructed Elizabethan playhouse on the Thames’ banks offers guided tours and live performances of Shakespeare’s plays. It’s an attraction that combines cultural heritage with visual appeal, drawing visitors who wish to step back in time and see the world through the Bard’s eyes.
A New Lens on London’s Iconic Thames Attractions
Travel expert Magdalena Petrusic from Thames River Cruises notes that this list of Instagram’s most-loved Thames attractions highlights the varied beauty and history that London offers: “For visitors to London, a cruise along the Thames provides the perfect view of these iconic landmarks. From Big Ben’s timeless silhouette to the lively atmosphere of South Bank, the Thames is a gateway to exploring the best of London.”
Whether it’s Big Ben towering proudly over Westminster or the glassy cabins of the London Eye offering a fresh perspective, the River Thames continues to provide endless inspiration for travellers and photographers. This guide serves as a starting point for those looking to capture London’s photogenic charm and history, one Instagram post at a time.
