Brittany Ferries has launched a captivating new campaign, The Weather Catcher, to celebrate its sponsorship of ITV’s Channel Island Weather. The whimsical series of idents follows the imaginative adventures of a young island boy who collects weather in jars, transforming meteorology into a magical, heartwarming narrative.
Created by McCann Bristol, each short film depicts a moment of playful creativity — from the boy using ‘Hail’ as marbles, to finding treasure at the end of a ‘Rainbow’, and keeping ‘Sunlight’ as a comforting nightlight. Together, these enchanting scenes create a visually striking and emotionally engaging series, underscoring Brittany Ferries’ reliable and enduring presence.
“It’s a creative challenge to land an idea in 5 seconds,” said McCann Bristol’s Executive Creative Director, Zane Radcliffe. “The Weather Catcher does this in a quirky and utterly charming way, where the individual spots – tiny stories in their own right – combine to hint at a longer-form, magical drama.”
“We’re thrilled to bring the magic of island life to viewers through this enchanting campaign,” added Andrea Smith, Head of Acquisition Marketing at Brittany Ferries. “The Weather Catcher beautifully reflects the spirit of discovery and wonder that Brittany Ferries strives to deliver on every journey, and we’re proud to share this story with the Channel Islands community.”
The new campaign coincides with Brittany Ferries securing the Guernsey routes, reinforcing its commitment to the Channel Islands. Running until May 2026, The Weather Catcher will feature prominently across ITV, ensuring consistent engagement with a local audience while celebrating the wonder of island life.
The spots were directed by Olivier Richomme and produced by Chief Manchester.
