easyJet has started offering European travellers access to its popular and innovative ‘Inspire Me’ tool through a dedicated iPad application.
Using the simple and free map-based application, customers can generate a list of appropriate holiday destinations and recommended flights across the network by simply entering their preferred holiday type, budget and departure point.
‘Inspire Me’ claims to give customers looking for any last minute holiday inspiration, ideas on where to go, help in seeing how far their budget can take them or for locating the right destination for their trip, all displayed on a map of Europe. Available in 14 languages, ‘Inspire Me’ also allows passengers to save up to ten flights on a wish list so that they can compare details and select the best option.
‘Inspire Me’ is available as a dedicated iPad app and via easyJet’s website.
With easy to identify symbols, the ‘Inspire Me’ section gives customers the option to select and narrow down their choice of trips on a map by price and style of break, such as cultural, romantic or beach. Each destination includes a link to easyJet’s booking process or to newly created destination guides for further destination specific information.
Peter Duffy, director of marketing for easyJet, commented: ‘We know our customers value accessing our services via our free apps – with over 5.6 million having downloaded the easyJet mobile apps to date. The latest addition, our the Inspire Me iPad app helps people who don’t know exactly where or when they wish to travel by recommending our lowest price fares and showing possible destinations on a map of Europe.’
At the launch of ‘Inspire Me’ in 2012, Duffy said: ‘Our aim with easyJet.com is always to make it as easy as possible for our 400m annual visitors to the site, to find what they are looking for. We know that around 40 percent of customers coming to easyJet.com know that they want to travel, but are unsure exactly where to. This simple, yet innovative feature means they can search our 600 destinations more easily to find fantastic places to explore – many of which they might never have thought about!’
