As the travel industry navigates through evolving consumer preferences, Go Cruise & Travel is making a significant move. The franchise, led by Rich and Yvonne Sharp, has announced plans to establish its first high street presence, aiming to enhance customer engagement through personal interaction.
This strategic expansion highlights the franchise’s commitment to face-to-face sales, which Rich and Yvonne believe is pivotal for business growth. Situated in Goole, East Yorkshire, the new shop signifies a progressive step from their home-based operations, reflecting the changing dynamics in consumer travel needs.
Venturing into the High Street
The decision to open a high street shop stems from Rich and Yvonne’s belief in the power of personal interaction. Face-to-face communication is at the heart of their business strategy, a method they have found essential in cultivating strong client relationships. As Rich pointed out, meeting clients personally has been the most effective way to grow their business, attracting customers who prefer in-person interactions.
The couple’s journey from home-based operations to a high street shop reflects a significant shift in their business model. After two years of successfully running an agency from home, this move symbolises their commitment to adapting to market demands and customer preferences.
A Strategic Location in Goole
Choosing Goole as the location for their new shop was a calculated decision. Rich’s familiarity with the town, having started his career as a deck cadet in the area, provided valuable insights into its potential. Goole, with its ongoing investments and industrial growth, presents a promising opportunity for the franchise.
Rich shared that Goole is an ‘up-and-coming’ town with substantial investment, making it an ideal site for a travel agency. The decision was also influenced by the local council’s identification of a travel agency as a missing element on the high street, indicating potential demand from local residents.
The new establishment will be the only travel agency on Goole’s high street, offering convenience for local residents who would otherwise need to travel several miles for travel services. This exclusive presence is expected to meet the needs of the community while providing a unique selling proposition for the franchise.
Tailored Customer Experiences
Rich and Yvonne are not limiting their services to cruises alone. They plan to diversify and offer a broad range of travel options.
The agency’s marketing strategy will emphasise this diversity, aiming to dispel any misconceptions about their offerings being solely cruise-focused. By broadening their travel products, they hope to attract a wider customer base.
This holistic approach to customer service is part of their objective to grow the business sustainably, leveraging the increased overheads as a motivation to expand their market reach.
From Sea to Shoreside
Rich’s unique maritime background adds depth to the agency’s story. Having served as a captain and chief officer on various ships, he brings a wealth of experience and a personal touch to the business.
His career journey, which began in the cargo division of Cunard, has been marked by diverse roles, including river piloting. These experiences enrich his understanding of travel, enabling him to relate to clients on a more personal level.
Rich’s insights into navigation and coastal destinations are invaluable, providing clients with expert guidance and personalised travel experiences.
Overcoming Challenges
Transitioning from a home-based setup to a brick-and-mortar store is not without its challenges. However, the Sharps are confident that their experience and the support from Fred Olsen Travel will facilitate a smooth transition.
This move requires careful planning and resource allocation, with a focus on maintaining the high standard of service that clients have come to expect.
Their strategic planning and commitment to enhancing customer experience are central to overcoming any obstacles during this expansion phase.
The transformation into a high street entity will demand constant adaptation, but with a clear vision and robust support system, the agency is poised for success.
Community and Corporate Support
Support from Fred Olsen Travel has been instrumental in the Sharps’ journey. The training and resources provided have enabled them to build a strong business foundation.
Corporate backing, coupled with community interest, creates a conducive environment for the new store’s success.
Rich and Yvonne have built strong community ties through local events and shows, emphasising their commitment to engaging with the community.
Future Prospects
Looking ahead, Rich and Yvonne are optimistic about their agency’s future. They see the high street presence as a stepping stone towards further growth.
Their vision involves expanding the business model beyond the confines of a physical store, incorporating digital engagement strategies alongside personal interactions.
The establishment of Go Cruise & Travel’s first high street shop marks a pivotal moment in Rich and Yvonne’s business journey. By leveraging personal interactions and community engagement, they are set to redefine travel services in Goole, creating a dynamic and customer-centric travel hub.
