Author: Shawon Hannan

The Travel Village Group has introduced an innovative training initiative aimed at boosting river cruise sales in the UK. This programme is designed to enhance the skills of business owners within the niche sector of river cruising.The flagship initiative, known as the River Cruise Academy, offers extensive training support for travel agents. It aims to empower agents with the knowledge required to increase their earning potential in the river cruise sector. This initiative includes training sessions, familiarisation trips, and marketing support, offering a well-rounded approach to skill enhancement.Amanda Taylor, Business Development Manager, and Richard Cross, Group Commercial Manager, conceptualised the…

The outbound travel market has become a focal point for increased merger and acquisition activity, defying broader economic trends.This sector sees a unique boost, driven by investor interest and strategic opportunities, distinguishing it from other areas of commerce.Surge in Travel M&A ActivityThe outbound travel market is witnessing a notable surge in mergers and acquisitions (M&A), driven by an unprecedented level of transactions currently in progress. Industry experts highlight an ongoing momentum, with no expected slowdown despite global economic challenges.Chris Photi, head of travel and leisure at White Hart Associates, states, “There are transactions everywhere. There is an absolute surge. We’ve…

The travel sector is witnessing a substantial rise in late bookings, largely fuelled by strategic pricing initiatives. However, the market faces hurdles at the lower end, with some customers still holding unrealistic budget expectations.Recent reports highlight a mixed landscape where impressive sales figures for higher-end products contrast with sluggish performance in more economical segments. The industry’s adaptability to changing consumer behaviours and market conditions remains pivotal.The recent surge in late holiday bookings has been a boon for the travel industry, particularly with higher-end tours. Several travel agents have noted a marked increase in family enquiries, driven by competitive pricing strategies…

Recent sightings of the northern lights across the UK have spurred a significant surge in interest for cruises to Iceland.Iglu Cruise has observed a notable rise in search trends, reflecting a growing demand for this unique travel experience.Rising Popularity of Iceland CruisesIglu Cruise has reported a surge in interest for Iceland, possibly sparked by recent sightings of the northern lights across the UK. The cruise agency noted that Google Trends figures for searches made by Brits show a significant 40% year-on-year increase in cruises to Iceland during May.Searches for “northern lights” increased by a staggering 9,900% compared to this time…

Holiday spending abroad is climbing, despite ongoing economic challenges. Recent research indicates a notable increase in the budget allocated for overseas trips.The study highlights that individuals are prioritising memorable experiences over financial constraints, as travel expenditure continues to rise. This trend suggests a shift in consumer behaviour, underscoring the importance placed on vacationing abroad.Increasing Budgets for Overseas TravelAccording to recent findings by Abta, holidaymakers are allocating more funds for overseas trips despite financial pressures. The average spend per individual has surged significantly, marking an increase of over £59 for short breaks and an additional £231 for extended holidays.The research shows…

Kilroy, the renowned youth and adventure travel agency, has launched an exciting array of slow travel group tours called Tripmates, designed specifically for solo travellers aged 23-31. These tours offer unique, off-the-beaten-path experiences that aim to immerse participants in local cultures without the limitations of traditional tourist traps. A New Era in Solo Travel The new Tripmates tours cater to young solo adventurers who wish to engage deeply with their travel destinations. By focusing on slow travel, Kilroy enables travellers to truly connect with the local environment and culture. These backpacking-style tours are tailored to bypass common tourist sites, inviting…

Advantage Travel Partnership has made a significant move forward in its technology journey by securing partnerships with TripStax, HQ, and Agency Technology.These alliances are set to enhance operational efficiencies and services for its members, underscoring the organisation’s commitment to technological advancement.TripStax Partnership: Centralising Data ManagementAdvantage Travel Partnership has engaged with TripStax to revolutionise data processing for its members. The TripStax Core offers a centralised data warehouse which can consume and normalise booking, profile, and finance data regardless of the source or format. According to Eoin Landers, head of global sales at TripStax, this system is designed to empower travel management…

Social media platforms like TikTok and Instagram have become pivotal in shaping the holiday choices of Gen Z, with 38% turning to these sources for their travel inspiration.The reliance on social media for travel planning is increasing, as highlighted by a recent report that identifies key trends influencing the industry. This shift is mirrored by the travel sector’s response to adapting marketing strategies and services.The latest research by Advantage Travel Partnership reveals that digital platforms are essential in inspiring Gen Z’s travel preferences. Specifically, 38% of those born after 1997 rely on social media such as TikTok and Instagram to…

Advantage Travel Partnership has partnered with Hickory Global Partners to introduce an expansive accommodation network named Global Stays.Set to launch in 2025, this initiative will feature over 60,000 properties and more than one million serviced apartments globally.The collaboration between Advantage Travel Partnership and Hickory Global Partners aims to provide an unrivalled accommodation network, significantly enhancing the offerings available to their members.Global Stays will be accessible to more than 1,900 travel management companies, corporate travel departments, and Corporate Direct, spanning 158 countries, with a total accommodation spend of $2.9 billion.This initiative is designed to create enhanced opportunities for the collective members…

Advantage Travel Partnership has taken a decisive step to enhance its sustainability initiatives by strengthening its partnership with Thrust Carbon. This move is poised to provide substantial benefits to its members and clients.The strategic collaboration promises to offer innovative tools and educational resources aimed at reducing carbon emissions within the travel industry. With Thrust Carbon’s expertise, Advantage aims to lead by example in promoting sustainable travel practices.The Evolution of a Strategic PartnershipThe Advantage Travel Partnership’s relationship with Thrust Carbon, initially established in 2021, has now evolved into a more robust alliance. This development was highlighted during Advantage’s annual conference in…