Author: Shawon Hannan
Discounted fares in the cruise industry have become a prevalent strategy to attract new passengers, especially post-pandemic. This approach can indeed lure first-time travellers, but it also raises concerns about long-term profitability and the perceived value of cruises.Pricing has consistently been at the centre of discussions within the cruise industry. Offering reduced rates can provide a short-term boost by increasing the number of travellers. For instance, Celestyal’s leap-year offer on 29 February led to a significant surge in bookings. However, frequent and deep discounting could inhibit future growth by deterring repeat customers when prices normalise.According to industry experts, though current…
Jet2holidays introduces a substantial summer 2024 offer through independent travel agents, enabling notable savings for customers.With reduced prices and added benefits, this initiative aims to enhance travel accessibility and boost market engagement.Jet2holidays’ Major Discount InitiativeJet2holidays, a leading UK-based tour operator, has announced substantial discounts for its summer 2024 bookings. By partnering with independent travel agencies, they offer an additional £60 off per person for holidays booked through these agencies, valid for departures between 8th May and 30th June 2024. Thousands of hotels and villas across nearly 60 destinations are included, providing a wide range of choices for travellers.The move marks…
Hayley Peacock-Gower has left AE Expeditions, marking the end of her remarkable tenure as Chief Marketing Officer. Her departure signals a new phase for both her career and the company.In her three years with AE Expeditions, Peacock-Gower significantly contributed to the company’s growth, helping it become a Certified B Corporation with a global brand presence. Her leadership and vision were integral to this transformation.Significant DepartureHayley Peacock-Gower, who has served as the Chief Marketing Officer at AE Expeditions for three years, is moving on to pursue new opportunities and challenges. Peacock-Gower was instrumental in the growth of the Aurora brand from…
P&O Cruises has announced a significant change to its alcohol policy for embarking passengers, effective May 7, 2024. This adjustment aligns with the company’s Health, Environment, Safety, and Security guidelines, impacting the type and amount of alcohol passengers can bring onboard.Policy Changes in DetailThe new policy set by P&O Cruises permits adult passengers to bring only up to one litre of wine or champagne aboard. Previously, passengers could bring beer, spirits, or liqueur as well, but this is no longer the case. This change reflects the company’s ongoing commitment to health and safety standards.P&O Cruises stated that the decision to…
In recent proceedings, P&O Ferries has come under intense scrutiny for its employment practices. The firm’s chief executive, Peter Hebblethwaite, finds himself at the centre of a significant debate over staff treatment and wage policies. As these issues garner political attention, the implications for corporate governance and ethics within the ferry industry are profound.The head of P&O Ferries, Peter Hebblethwaite, recently faced a torrent of criticism from members of Parliament. During a session with the Commons business and trade select committee, he was labelled a ‘modern-day pirate’. His actions, particularly the mass redundancy of 800 seafarers and subsequent employment of…
A technical failure at UK airport e-gates caused extensive disruptions for arriving passengers, leading to long queues and delays. The e-gates, which utilise facial recognition technology, went offline late Tuesday, impacting major airports, including Heathrow and Gatwick.The Home Office confirmed that the issue was resolved shortly after midnight. While the exact cause remains unknown, officials assured that border security was uncompromised, with no indication of cyber threats. Apologies were extended to travellers and partners for the inconvenience caused.On Tuesday evening, a sudden failure in the automated e-gate systems at several UK airports led to significant delays for incoming passengers. The…
Tourism Australia has announced Andrew Boxall as the new regional general manager for the UK and northern Europe, commencing on July 15, 2024.Andrew Boxall, previously of Flight Centre Travel Group, takes over from Sally Cope, who has led the role for six years.Boxall brings over 25 years of experience within the tourism industry, contributing his deep knowledge and global insights to the position.The UK stands as a critical market for Australia, being its fourth largest for visitors and third for spend in 2019.Sally Cope is set to travel in Europe before relocating to Sydney to continue her professional journey.Tourism Australia…
As Los Angeles marks a milestone with its UK office, the city anticipates record-breaking growth in British visitors.The 25th anniversary of the London office highlights its key role in connecting Los Angeles with the UK tourism market.Celebrating 25 Years of the London OfficeDiscover Los Angeles’ London office, celebrating its 25th anniversary, has been instrumental in bolstering tourism ties between the UK and Los Angeles. This milestone marks two and a half decades of successful collaboration and growth, underscoring the strategic importance of maintaining a physical presence in key international markets.According to Adam Burke, the CEO of Discover Los Angeles, the…
HX has announced the appointment of Chloe Couchman as executive vice-president of public relations and communications. Her extensive experience and commitment to sustainable practices align perfectly with the company’s strategic priorities.Strategic Appointment and BackgroundHX, formally known as Hurtigruten Expeditions, has strategically appointed Chloe Couchman as the new executive vice-president of public relations and communications. This appointment aligns with the company’s intensified focus on effective communication and reputation management. Couchman, who previously served as the global director of corporate communications at Merlin Entertainments, brings extensive expertise to the role. She also has experience sitting on the board of the Sea Life…
Princess Cruises is embarking on an impressive promotional campaign.With £1 deposits for select cruises, the company is set to delight potential travellers seeking luxury and affordability.Unprecedented Cruise OpportunitiesPrincess Cruises has launched a groundbreaking offer that will captivate avid travellers. By offering a £1 deposit on select itineraries, the company opens up a world of opportunities. This flash sale, available on May 8 and 9, includes over 1,000 sailings scheduled for 2025 and 2026. It reflects the company’s commitment to making luxurious travel experiences accessible to all.Featured ItinerariesAmong the impressive list of offerings is the seven-night Mediterranean cruise. This journey includes…