Author: News Team
Royal Caribbean is redefining affordable luxury at sea by offering exclusive experiences without hefty costs.The One Big Sale campaign enables more people to explore diverse destinations with unbeatable deals.Exceptional Getaway OpportunitiesRoyal Caribbean presents an incredible opportunity for travellers to explore the world at an affordable cost. With leading-edge experiences in dining, activities, and entertainment, the cruise line ensures guests can enjoy these luxuries without financial strain. Currently, the line’s One Big Sale campaign is making these journeys even more appealing, with enticing starting prices that allow more individuals to embark on memorable adventures.Diverse Dining DelightsOnboard culinary adventures await every guest,…
In today’s competitive cruise industry, brand loyalty is undergoing significant transformations. With new players entering the market and an abundance of information at consumers’ fingertips, the traditional notion of loyalty is being challenged.As cruise companies strive to retain customers, factors such as destination and price are increasingly influencing decisions. The industry’s landscape is shifting, prompting brands to innovate and adapt to changing consumer preferences.The Influence of Destination and PriceCruise clients today have unprecedented access to a variety of options, with destination preferences leading at 44% and price following at 25%. This trend indicates that while brand loyalty is not obsolete,…
A-Rosa River Cruises is pioneering a unique offering by becoming the first river cruise line to provide swimming lessons onboard their ship.This August, in collaboration with Wasserlust Swimming School, A-Rosa will offer beginner and intermediate swimming courses for children aged four and a half to seven on select summer departures.A Unique Partnership and OfferingA-Rosa River Cruises is set to make history as the first river cruise operator to offer swimming lessons aboard a ship. Partnering with the Wasserlust Swimming School, the initiative will commence in August on A-Rosa Sena, their flagship vessel. This innovative programme is designed to cater to…
Frank Del Rio, the esteemed head of Norwegian Cruise Line Holdings, will retire, marking the end of an era in the cruise industry.With a 30-year legacy, Del Rio’s innovative leadership will continue to influence the company as he transitions into an advisory role.Leadership Transition at Norwegian Cruise Line HoldingsFrank Del Rio, a stalwart in the cruise industry, has announced his retirement from Norwegian Cruise Line Holdings (NCLH) after a remarkable 30-year career. Harry Sommer, the current president and CEO of Norwegian Cruise Line, will assume Del Rio’s position effective 1 July 2023. This leadership transition is poised to carry forward…
Explora Journeys has made significant strides in bolstering its leadership, announcing key appointments to drive its expansion.The new roles are crucial as the company prepares to launch its inaugural vessel, a significant milestone in its ambitious growth trajectory.Executive Appointments Enhance LeadershipExplora Journeys has strategically bolstered its senior management team with the appointment of Norbert Stiekema as Chief Commercial Officer and Vanessa Vollmann as Head of People. Both positions will directly report to CEO Michael Ungerer, reflecting the growing importance of these roles within the organisation. This ambitious move aims to support Explora Journeys through its current expansion phase.Profiles of the…
APT has launched an exclusive rate for travel agents, providing an unparalleled opportunity to experience its European river cruises.Available between May and August 2023, this initiative is part of APT & Travelmarvel’s strategic efforts to increase agent engagement and onboard experiences.APT has introduced a unique opportunity for travel agents to experience European river cruises at an exclusive rate of £699 per person. This offer is applicable for sailings between May and August 2023. It forms a part of APT & Travelmarvel’s larger initiative to bring more travel agents onboard its vessels, enhancing their firsthand experience and understanding of the product.The…
Cunard’s recent sales initiative has garnered a highly positive response from its network of travel agents. This ambitious effort involved key engagements to promote upcoming itineraries.The initiative is part of Cunard’s strategy to strengthen its market presence and foster robust relationships with travel partners across the UK.Successful Sales Blitz ImplementationCunard’s sales blitz was executed strategically, involving a team of 15 who engaged with over 150 travel agents across 70 locations over two days. The initiative focused on informing agents about the launch of the 2025 itineraries, prominently featuring Queen Anne’s maiden world voyage. The approach was designed to enhance agent…
Nicko Cruises is making waves in the UK with its newly launched travel agent selling guide. This strategic move aims to strengthen the brand’s presence and enhance collaboration with UK travel agents.Launched at the esteemed CLIA RiverView Conference, this guide is an essential toolkit for agents. It provides insights and resources necessary for effectively promoting Nicko Cruises’ offerings to the UK clientele. By empowering agents with this comprehensive resource, Nicko Cruises sets the stage to expand its influence and customer base.Introduction of the Selling GuideNicko Cruises has recently introduced a comprehensive travel agent selling guide aimed at amplifying its footprint…
APT & Travelmarvel is set to welcome an unprecedented number of travel agents aboard its fleet in 2023. This initiative marks the most extensive programme of fam trips and ship visits the company has ever executed.The travel group aims to double and triple the number of agents from 2019 and 2022 respectively, highlighting its commitment to building stronger bonds with trade partners and enhancing brand familiarity among agents.A Significant Leap for APT & TravelmarvelAPT & Travelmarvel is gearing up to host over 70 travel agents in 2023, marking its largest fam trip initiative to date. By doubling the number of…
Riviera Travel has embarked on a significant wellbeing drive, aiming to enhance employee support through innovative partnerships. The company’s efforts focus on the integration of comprehensive support systems for working parents and other members of its team.Riviera Travel has entered a new phase of employee support by becoming a member of the Association of Women Travel Executives (AWTE). This move is part of a broader initiative to improve wellbeing among its employees. A standout aspect of this drive is the endorsement of the Back in Time for Bed (BITFB) initiative, founded by Vicky Billing of Riviera and Anna Perrott from…