Saudi Arabia unveils the ‘Where Winter Lights Up’ tourism campaign focusing on the winter season.
- This initiative is part of the broader ‘This Land is Calling’ global campaign.
- Targeting Riyadh, Jeddah, AlUla, and the Red Sea, events are scheduled till early 2025.
- Key highlights include the Riyadh Season, AlUla Festival, and Saudi Arabian Grand Prix.
- The campaign coincides with extended eVisa programs and new international routes.
Saudi Arabia has introduced an intriguing tourism campaign titled ‘Where Winter Lights Up‘ as part of its larger ‘This Land is Calling‘ initiative, aiming to attract global travellers during the winter season. This campaign focuses on four major areas: Riyadh, Jeddah, AlUla, and the Red Sea, promising a vibrant schedule of events through the end of the first quarter of 2025.
The campaign spotlights the captivating locales of Riyadh, Jeddah, and King Abdullah Economic City, with cornerstone events such as the Riyadh Season, the AlUla Festival, and the Jeddah Calendar. Diriyah Season and the Dakar Rally are also noteworthy inclusions, while cultural celebrations in Riyadh will honour Najdi heritage.
AlUla will host the Ancestral Kingdoms Festival from December 8, 2024, to January 7, 2025, celebrating its rich cultural tapestry. From January 18 to 20, 2025, visitors can participate in the AlUla Wellness Festival. Additionally, sports enthusiasts can look forward to the Formula 1 Saudi Arabian Grand Prix in Jeddah in April 2025, with the Spanish and Italian Football Cups scheduled for January 2025.
In Riyadh, the 2024 Riyadh Season features 14 distinct zones, each boasting unique attractions. While certain areas like the Riyadh Zoo, Suwaidi Park, and Souq Al Awaleen remain free to explore, other zones require tickets, which have been made easily accessible through efficient booking systems.
Enriching this campaign is Saudi’s expanded eVisa program, now extending to 66 countries and regions. Complementing this, 2024 witnessed the introduction of 14 new international routes, facilitating connections to 175 global destinations. Regular flights by major airlines between Saudi Arabia and the UK illustrate the strengthened accessibility.
Saudi Arabia’s winter tourism campaign marks a strategic step in showcasing its cultural richness and expanding global connectivity.
