Team GB Olympic and Paralympic hopefuls lead call for ticketholders to neutralise their travel carbon footprint to the games

In supporting the ambition for London 2012 to be the most sustainable Games possible, BP Target Neutral announced today that they are inviting London 2012 ticket holders, from across the world, to try and set a new world record for the most number of people offsetting their travel carbon to a single event.

In so doing, BP’s not-for-profit Target Neutral carbon management scheme is seeking to create awareness of the environmental impact of all journeys and will invite ticket holders to sign up to have their travel carbon footprint offset at no cost to themselves.

As the London 2012 official Carbon Offset Partner, BP Target Neutral will be providing the administration and funds to offset the carbon emissions from Games-related travel of ticket holders. The more people that sign up, the more Target Neutral can support low carbon development projects worldwide.

A personal invitation to participate will be emailed by The London Organising Committee of the Olympic and Paralympic Games (LOCOG) to ticket holders on Monday, October 3, inviting them to take part in this unprecedented world record attempt.

Team GB hopeful and BP athlete ambassador William Sharman said: “I am a huge advocate of Target Neutral – reducing and offsetting our own carbon footprint is one small step to helping save the planet that we all live on. If everyone does their bit the impact will be significant – and what better way to start than by offsetting your journey to the 2012 Olympic Games in London – if every one of the spectators signs up for BP’s not-for-profit scheme in just a couple of clicks millions of people will be making a real difference.”