A-Rosa River Cruises has announced a fresh and engaging incentive named ‘Strike a Pose.’
This initiative celebrates the launch of its first UK brochure, targeting travel agents with a creative competition.
A-Rosa River Cruises has unveiled a unique incentive called ‘Strike a Pose’ to commemorate the launch of its inaugural UK brochure. The incentive invites travel agents to participate in a selfie competition, aiming to capture the essence of the brochure’s content and share it widely on social media platforms, particularly Facebook.
To enter the competition, agents are required to snap a creative selfie with the new 2023/2024 European River Collection brochure. Agents must post their selfies on Facebook, tagging @ArosaAgents. The incentive encourages agents to utilise both physical and online versions of the brochure, promoting flexibility and accessibility in participation.
The ‘Strike a Pose’ competition is open from its announcement date until the 6th of March. After the closing date, a winning entry will be selected, rewarding the winning agent with a £200 voucher of their choice. This competition serves not only as a promotional activity but also as a motivational tool for agents to engage with A-Rosa’s offerings.
Lucia Rowe, A-Rosa UK & Ireland Managing Director, shared the strategic importance of this brochure, stating, “This is a milestone moment for us.” She emphasised the value of the brochure in empowering agents beyond traditional market boundaries, enabling them to present A-Rosa cruises to a diverse client base.
A-Rosa distinguishes itself by offering flexible travel options that cater to a variety of client preferences. By embracing sustainable practices, it sets an example for the industry, showing how luxury travel and environmental consciousness can coexist harmoniously.
Incentives such as these provide agents with the tools to market products effectively, tapping into new customer segments and expanding their own business opportunities. This dynamic approach also ensures that agents remain invested in promoting A-Rosa’s diverse travel experiences.
By consistently developing innovative strategies and incentives, A-Rosa positions itself as a visionary leader in river cruising. This forward-thinking approach helps the company maintain its strong market presence and anticipates future industry shifts.
The ‘Strike a Pose’ incentive represents a forward-thinking initiative by A-Rosa to energise and involve travel agents in promoting its new UK brochure. It effectively aligns with the company’s broader objectives of engagement, sustainability, and innovation.
By launching the ‘Strike a Pose’ incentive, A-Rosa exemplifies a pioneering approach in engaging travel agents.
The initiative not only promotes the new UK brochure but also reinforces A-Rosa’s commitment to innovative marketing strategies.
