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    Home » Avalon Waterways Launches Long-Awaited Agent Familiarisation Programme
    Cruises

    Avalon Waterways Launches Long-Awaited Agent Familiarisation Programme

    News TeamBy News Team05/08/2024No Comments3 Mins Read
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    Avalon Waterways is initiating a significant move to strengthen its bonds with UK travel agents. After three years, the cruise line is reinstating its familiarisation trips, enabling agents to experience first-hand the offerings of their luxurious river cruises.

    Beginning in October, this initiative is poised to invigorate relationships and provide agents with a comprehensive view of Avalon’s unique cruise experiences. The trips will be held on the picturesque Danube, offering agents the chance to explore and enjoy Avalon’s exceptional services and amenities.

    Reconnecting with Agents

    Avalon Waterways’ strategic decision to relaunch its familiarisation trips marks a renewed commitment to its UK partners. The company recognises the pivotal role agents play in promoting cruise packages and is eager to showcase its stand-out features. Phil Shipman, UK sales director for Avalon, expressed enthusiasm, saying, “We can’t wait to host agents onboard.”

    Exclusive Onboard Experience

    Agents will have the privilege to stay in the Avalon Panorama Suites, which are noted for being thirty percent larger than the industry standard. This exceptional feature highlights Avalon’s dedication to comfort and innovation, offering what is considered the only open-air balcony in river cruising.

    The introduction of such exclusive experiences aims to set Avalon apart in a competitive market and provide agents with unique selling points to entice potential customers.

    Comprehensive Cruise Offerings

    Avalon’s cruises are known for their extensive offerings, including full-board dining with regional wines or beers at meals and daily “happy hour” sessions with complimentary drinks.

    With a variety of dining options, from formal four-course meals to the relaxed environment of the Sky Grill, the cruise line ensures a versatile culinary journey.

    Read Also  River Cruising Industry Set for Transformative Growth in 2023

    In addition to exquisite dining, all excursions and gratuities are included, enhancing the travel experience and ensuring a seamless journey for guests.

    Future Prospects and Expansion

    Looking ahead, Avalon has announced plans to sail the Garonne and Dordogne for the first time in 2025. This expansion includes new itineraries through Bordeaux, combining sailings with the Seine, Saone, Rhone, and Rhine.

    These new offerings reflect Avalon’s ambition to diversify its destinations and cater to a broader audience with varied interests. The move signifies a strategic expansion in their cruise itineraries.

    Building Long-Term Relationships

    By reintroducing these familiarisation trips, Avalon is not only aiming to solidify existing partnerships but also attract new collaborations within the travel industry.

    Their proactive approach in engaging with agents through immersive experiences underscores their dedication to building a supportive and cooperative network.

    Such initiatives are vital for maintaining strong industry connections and ensuring sustained growth in the competitive cruise market.

    Agents’ Vital Role in the Cruise Industry

    Agents remain an integral part of Avalon’s marketing strategy. Their direct feedback and suggestions are invaluable in refining services and developing new offerings.

    Avalon values the insights gained from these interactions and uses them to adapt to the evolving demands of cruise travellers.

    Conclusion and Future Engagements

    Avalon’s renewed focus on agent familiarisation trips illustrates a forward-thinking strategy to reinforce industry ties.

    By prioritising these relationships, Avalon continues to position itself as a leader in river cruising innovation and customer satisfaction.


    In summary, Avalon Waterways is making significant strides to enhance its relationship with UK agents. By reintroducing familiarisation trips and expanding their offerings, they are poised to strengthen their market position and broaden their appeal.

    Read Also  TTC Tour Brands Sets Sights on Expanding Trade Influence

    Agents’ collaborations are pivotal, and Avalon’s commitment to these partnerships signifies a promising future for their cruise experiences.

    agent familiarisation trips Avalon Waterways Cruise expansion Panorama Suites river cruising UK agents
    News Team

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    British Commuters Demand Fines for Train Behaviour They Admit Doing Themselves

    19/01/2026

    Dataroid secures $6.6M funding round to accelerate international growth

    17/01/2026

    Kenny Dillingham Salary Jumps to $7.5M with Arizona State Extension

    16/01/2026
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