The CTN & CLIA Cruise Summit is fast approaching, offering agents strategic tools for maximising sales during the wave period.
With industry leaders speaking on pivotal marketing strategies, attendees will gain invaluable insights to enhance their market reach.
The upcoming CTN & CLIA Cruise Summit, themed ‘Maximising for Wave,’ is set to equip agents for a crucial sales period. This event, scheduled for 9 October, promises extensive marketing insights including SEO, PPC, and social media strategies. Attendees will benefit from industry experts sharing valuable strategies to enhance their brand’s outreach, essential in today’s competitive market.
Ruth Venn, Director of Sales at P&O Cruises, underscores the importance of early preparation for the wave season. According to Venn, the latter part of the year often becomes hectic with holiday bookings. She advises agents to utilise this time to reflect on the past year’s successes and areas for improvement. By planning events early and coordinating with suppliers, agents can ensure a smoother transition into the busy months.
P&O Cruises offers innovative experiences like ‘Mission Control,’ a multi-sensory submarine simulation game, on their new ship Arvia. These unique offerings can significantly enhance guest satisfaction and engagement. Venn suggests agents take advantage of available training to become well-versed with such products, ultimately benefiting their sales approach by providing clients with firsthand knowledge and insights about these standout features.
Participants return from the summit armed with a plethora of insights and proven strategies. This new knowledge can translate into tangible improvements in sales and client interactions. Engaging directly with experts allows for a deeper understanding of market dynamics and innovative approaches, essential for staying ahead in the competitive cruise industry.
Bennett explains that TikTok’s content-driven model enables businesses to gain traction without a massive follower base. It relies on creative, engaging content rather than social connections. This approach encourages businesses to focus on quality content creation, paving the way for new, creative marketing strategies that tap into TikTok’s expansive user base.
Engaging with TikTok audiences requires a strategic perspective, emphasising relevance and creativity. New users are encouraged to observe and learn from successful content types, gradually building their profile with content that appeals to TikTok’s dynamic community.
TikTok provides cruise operators with a vibrant platform to showcase their offerings innovatively. The key lies in presenting content that resonates with users, aiming to inspire and inform potential travellers. This strategy can significantly boost brand visibility and interest among younger demographics, who are increasingly turning to TikTok for travel inspiration.
Creating compelling cruise content that highlights unique travel experiences onboard can captivate and expand an operator’s audience effectively.
The CTN & CLIA Cruise Summit serves as a crucial platform, delivering actionable insights and strategies.
Agents leave equipped with the knowledge and connections needed to thrive in the dynamic cruise industry.
