Explora Journeys is set to significantly enhance its collaboration with travel agents following the launch of its second ship, Explora II.
The luxury line aims to onboard more agents than ever, offering them firsthand experiences of the ship’s remarkable amenities.
Unveiling Explora II: A New Horizon in Luxury Cruising
On 15 September, the cruise industry gathered in Civitavecchia for the much-anticipated naming ceremony of Explora II. This luxury vessel departed on its first journey the following day, visiting Sicily, Malta, and Spain. With 461 oceanfront suites and an array of dining and leisure options, the ship promises unparalleled experiences.
The ceremony also marked the keel-laying for Explora III, a future liquefied natural gas (LNG)-powered vessel expected to launch in 2026. This advancement underscores the brand’s commitment to sustainability and innovation in the cruise sector.
Intensifying Agent Engagement
Antonio Paradiso, Explora Journeys’ Vice President of International Sales, has elaborated on the increased engagement with UK trade through the brand’s revamped fam programme. Last year, over 300 agents from the UK and Ireland experienced Explora I. Now, there are plans to host even more on Explora II, leveraging the ship’s Europe-based operations.
Regular ‘Insider First Looks’ are scheduled to enhance agents’ understanding of the overall philosophy and experience offered by Explora Journeys. These firsthand exposures are vital for agents to fully grasp and convey the unique luxury promise of the voyage.
Broadening Cruise Market Demographics
Explora’s strategy is not restricted to traditional cruise agents; it includes brands from luxury hospitality sectors. By engaging luxury hotel specialists, Explora targets individuals who appreciate boutique experiences typically found on land but not yet experienced at sea.
Antonio Paradiso explains that the strategy is not about capturing competitors’ customers but enticing new-to-cruise clientele, offering them unique luxury experiences.
This approach ensures a diversified demographic on board, contributing to a dynamic and inclusive cruising environment. By doing so, Explora Journeys expands its market reach while maintaining its boutique luxury essence.
Commitment to Sustainability
Sustainability remains at the core of Explora II’s design. The ship is equipped with shore-to-power facilities, reducing fuel use while docked by relying on local electrical grids. Such innovations help minimise the environmental impact and demonstrate the brand’s ecological responsibility.
Explora Journeys continues to pioneer advanced water and waste treatment technologies, ensuring that its operations remain ahead of industry standards in terms of environmental responsibility.
Anticipating Explora III
Explora III is set to be longer with enhanced public spaces and additional top suites. These changes reflect the demand for premium accommodations and increase the overall guest experience.
A reduced guest-to-crew ratio is planned, enhancing service levels and personal attention for passengers. This plan is part of Explora’s commitment to delivering unmatched cruising luxury.
LNG adoption is also being explored for the future ship, reinforcing Explora’s focus on sustainable innovation. Details will unfold over the coming years as plans solidify.
Marketing the Explora Experience
Agents are encouraged to emphasise the unique experiences included in Explora’s offerings rather than focusing solely on price. With diverse itineraries and the largest suites at sea, Explora promises exceptional value.
Dispelling misconceptions about the cost of luxury cruises is crucial. Highlighting the comprehensive value proposition can alter perceptions and attract price-sensitive clients.
Leadership and Future Prospects
With Anna Nash appointed as the new president, Explora Journeys is poised for transformative growth. Her rich background in the luxury market strengthens the leadership team.
Under her guidance, the company looks forward to solidifying its position within the ultra-luxury cruise sector. Her insights and leadership will be instrumental in navigating future challenges and opportunities.
Explora Journeys is redefining luxury cruising with innovative strategies focused on agent engagement, sustainability, and guest experience.
These efforts not only elevate the brand’s market presence but also set a high standard for luxury travel across the industry.
