Travel agent Francesca Barone embarks on a significant transition from a homeworker to a managed service travel partner (MSTP).
Barone, a member of Brilliant Travel, seeks expansion for her Elite Cruises brand, focusing on maintaining high-end services.
Francesca Barone’s journey from a homeworker to a managed service travel partner marks a pivotal change in her career. Having joined Brilliant Travel in 2017, she now operates under her own ABTA number, enabling her to broaden her business scope. This transition allows for the recruitment of new employees, positioning her to effectively manage and expand Elite Cruises.
Utilising her ‘personal touch’, Barone ensures every client enjoys a bespoke experience. She believes that maintaining such standards will support her ambitions for growth without compromising service quality.
Barone acknowledges that working alongside another professional is exhilarating, providing an opportunity to share responsibilities and innovate marketing strategies. This approach not only prepares her for potential expansion but also aligns with her vision of sharing the business journey.
With this backing, Barone is confident in implementing her entrepreneurial vision. The transition to a MSTP model will allow her to operate independently, strengthening her brand while staying aligned with Brilliant Travel’s overarching standards.
The focus remains on scaling operations carefully to ensure sustained quality of service. The strategy includes developing targeted marketing campaigns to attract a wider audience, maintaining a balance between growth and service integrity.
The ‘personal touch’ differentiates her service model from competitors, reinforcing customer trust and attracting word-of-mouth referrals. Fostering this unique appeal remains paramount in her expansion strategy.
Barone’s strategic move towards an MSTP model lays a strong foundation for Elite Cruises’ growth. Her journey highlights the importance of adaptability and innovation in the luxury travel market. With continued support and strategic planning, Elite Cruises is well-positioned for a promising future in ultra-luxury cruising.
Francesca Barone’s strategic move is poised to catalyse Elite Cruises’ growth in the luxury market.
Her transition to an MSTP will likely enhance service offerings, driven by innovation and a customer-focused approach.
