In a strategic move, APT has appointed Michelle Ryan as its inaugural country manager for Ireland. This appointment signifies APT’s commitment to strengthening its presence in the Irish market.
Michelle Ryan, with over a decade of experience in the travel sector, will report to Brad Bennetts, APT & Travelmarvel’s head of sales and business development. Her role will involve fostering existing relationships and establishing new partnerships with travel agents across Ireland.
APT is focusing on reinforcing its market presence in Ireland by appointing Michelle Ryan as the first dedicated country manager. Her extensive experience in sales and business development is expected to advance APT’s strategic goals within the region. Michelle’s main endeavour will be to nurture existing relationships and forge new partnerships with local agents, facilitating a stronger foothold in the Irish market.
In her new role, Ryan will spearhead APT’s efforts to jointly execute marketing initiatives and provide in-store support. Additionally, she will oversee exclusive training and development opportunities, enhancing APT’s value proposition to its agents.
Ryan is enthusiastic about her role, stating: “I’m incredibly excited to join this dynamic company, and to aid agents in maximising sales opportunities with APT’s Travelmarvel brand.” Her focus is to expand the brand’s presence and develop valuable partnerships within Ireland.
The move coincides with the company’s recent internal promotions, which saw Robin Griffiths and Becky Baumbach elevated following significant trade business growth in 2024.
Her role is seen as pivotal in delivering joint marketing initiatives and establishing APT as a key player in the region. Success will hinge on her ability to harness local expertise and market knowledge.
APT’s efforts reflect a broader trend of strategic investments and partnerships aimed at enhancing product offerings and widening market reach. The outcome of these initiatives will be closely monitored.
Michelle Ryan’s appointment as APT’s first country manager for Ireland is a strategic move to bolster the company’s market position. Her extensive experience and strategic vision are expected to significantly contribute to APT’s growth and success in the region.
In summary, APT’s strategic expansion in Ireland, highlighted by Michelle Ryan’s appointment, underscores its commitment to strengthening market presence. Her industry expertise is poised to drive meaningful growth and collaboration with Irish travel agents.
