Unforgettable Croatia introduces a compelling trade incentive for agents, integrating competitive commissions with exclusive experiences.
This programme not only enhances earnings through a 15% commission on luxury cruises but also offers a chance to win coveted Taylor Swift concert tickets. By prioritising agent engagement, the company aims to strengthen ties and promote luxury travel.
Unforgettable Croatia, a prominent provider of luxury small-ship cruising experiences, has established a new incentive program to motivate travel agents. Running during January and February 2024, agents can earn a remarkable 15% commission on all Croatian luxury cruises sold for that year. This initiative serves to enhance the company’s ties with agents while boosting sales during a prime period for travel planning.
In addition to the lucrative commission, each booking made by an agent will enter them into a prize draw. The reward? A pair of front-row tickets to see Taylor Swift perform at Wembley on 17 August 2024 and a two-night luxury stay in a five-star hotel in London. This offering blends entertainment with luxury, appealing to a broad spectrum of agents.
Graham Carter, the chief commercial officer, has highlighted the company’s successful year, marked by high occupancy rates. He attributes this success to the support of their dedicated agent team and the introduction of the Unforgettable Croatia fam trip program. “We wanted to reward our agent partners through what we hope will be our most successful ever peaks period,” Carter remarked, underpinning the strategic measures taken to foster growth and deepen agent relationships.
Through these incentives, not only are agents financially rewarded, but they remain highly engaged with the brand. The prospect of attending a Taylor Swift concert adds a unique allure to the program, further embedding the company’s commitment to providing exceptional value and experiences to its partners.
This incentive has broader implications for the cruise industry, indicating a trend towards more creative and appealing packages aimed at travel agents. The integration of high-profile entertainment with travel rewards may set a precedent for similar strategies across the sector, enhancing competitiveness and attracting varied demographics.
While agents benefit from increased earnings and unique experiences, Unforgettable Croatia aligns this incentive with its business objectives. Strengthening broker connections and energising sales during crucial booking periods is a calculated move to bolster its market position. The initiative not only promotes individual performance but also amplifies the wider brand reputation.
Through strategic incentives intertwined with entertainment, Unforgettable Croatia is redefining agent engagement. This initiative not only boosts sales but also cements enduring partnerships with agents, showcasing a blend of luxury travel with exclusive opportunities.
Incentivising agents with lucrative commissions and exclusive experiences marks Unforgettable Croatia’s innovative approach.
The strategic initiative not only enhances sales but also solidifies partnerships, positioning the company as a leader in luxury cruising.
