Riviera Travel steps back into the fold of CLIA, marking a strategic shift towards bolstering brand awareness.
The rejoining reflects Riviera’s commitment to leveraging key industry partnerships and enhancing collaboration with travel trade networks.
In a significant move, Riviera Travel has rejoined the Cruise Lines International Association (CLIA), aiming to strengthen its brand awareness across the UK and Ireland travel trade. This decision aligns them more closely with a broader network of cruise lines, travel agents, and executive partners, facilitating enhanced collaboration and knowledge sharing within the industry.
Riviera Travel operates with a dedicated trade team of eight members, focusing on trade-specific initiatives. These include familiarisation trips (fam trips), incentive programmes, and a comprehensive UK-wide schedule of in-person store visits. The approach is designed to bolster their presence and appeal within the intricate travel trade framework.
The initiatives are strategically crafted to engage more deeply with industry stakeholders, ensuring their offerings are well-understood and actively promoted by trade partners.
Andy Harmer, CLIA UK & Ireland Managing Director, expressed his delight at Riviera Travel’s return. In his remarks, he noted that Riviera’s premium brand status and exceptional guest experiences make them a valuable addition to the CLIA family.
He emphasised the significant momentum within the cruise industry, underscoring Riviera’s potential to further capitalise on the increasing interest and demand. The membership not only strengthens CLIA’s industry influence but also supports Riviera’s profile elevation efforts.
Riviera has announced the extension of its peak incentive programme following positive feedback from the trade. This move reflects their commitment to responding to and acting on stakeholder feedback, enhancing their competitive advantage.
The extended incentive programme is designed to maintain high engagement levels with travel partners, encouraging continued collaboration and growth in trade sales.
Stuart Milan, Channel Director at Riviera Travel, highlighted their eagerness to contribute to CLIA events, training initiatives, and working groups. His statement underscores the importance of strategic industry partnerships in achieving business objectives.
By participating actively in CLIA’s programmes, Riviera Travel aligns itself with industry best practices and trends, enhancing its operational effectiveness and expanding its market influence.
The emphasis on training and events aims to foster a culture of learning and continuous improvement among staff and partners, preparing them for evolving industry demands.
Riviera Travel’s robust start to the year, with trade sales surpassing projections, has been a highlight for the company. Joining CLIA is seen as a strategic step to sustain this growth.
Riviera’s proactive engagement with trade partners, through strategic initiatives and the extended incentive programme, has positioned them well within the competitive travel market.
Riviera Travel’s reintegration into CLIA underscores a calculated strategy to elevate its market presence through fruitful industry partnerships.
This move anticipates positive impacts on trade relations and brand visibility, reinforcing Riviera’s position in the competitive travel landscape.
