Riviera Travel has expanded its team by appointing Amanda Docherty as the new key account manager for homeworkers.
In this pioneering role, Docherty aims to enhance support for Riviera’s remote-working travel agent partners, bringing her wealth of experience from TUI UK & Ireland, Carnival UK, and Celebrity Cruises.
A Strategic New Appointment
Riviera Travel has strategically enhanced its trade team by appointing Amanda Docherty as the first key account manager dedicated to homeworkers. This move underlines the company’s commitment to support its remote-working travel agent partners more effectively. Consequently, Docherty will report to Vicky Billing, the head of trade and partnerships at Riviera Travel.
With a career spanning roles at notable companies such as TUI UK & Ireland, Carnival UK, and Celebrity Cruises, Docherty brings a wealth of experience and expertise to this newly created role. Her appointment is expected to drive the growth and development of Riviera’s river cruise and escorted tours.
Enhancing Support for Homeworking Agents
Vicky Billing expressed enthusiasm about Docherty’s appointment, noting the tailored approach required for supporting homeworkers. “We are thrilled that Amanda is joining us in this new role,” Billing stated. This indicates a strategic shift towards better equipping remote agents with the resources they need to excel.
Docherty’s focus will be on creating a seamless engagement with home-based agents, aimed at enhancing their ability to sell Riviera’s unique travel products effectively. This step is critical in ensuring that agents have the necessary tools to achieve success in the competitive travel market.
A Time of Exciting Challenges
This appointment follows recent additions to Riviera Travel’s sales team, including Chris McCloskey and Lloyd Morris. They joined as key account managers for Scotland, Ireland, and other regions in the UK.
Docherty is enthusiastic about her new role, describing it as an exciting opportunity within the current dynamic environment of Riviera Travel. Her anticipation to collaborate with homeworking partners reflects her readiness to tackle the new challenges ahead.
Earlier in 2024, Riviera Travel announced plans to host 100 agents across 10 familiarisation trips, showcasing itineraries on rivers like the Rhone and the Seine. This initiative underscores Riviera Travel’s dedication to immersive agent engagement and training.
Background and Expertise
Amanda Docherty’s extensive background in the travel industry positions her uniquely to address the specific needs of Riviera’s homeworkers. Her experience with industry giants provides her with an unparalleled perspective on market trends and agent requirements.
Her previous roles have embedded a strategic understanding of trade partnerships, customer relations, and market expansion. These skills are expected to enhance Riviera’s strategies in engaging and supporting home-based travel agents.
As the travel landscape continues to evolve, Docherty’s role is pivotal in addressing emerging challenges and leveraging opportunities to fortify Riviera’s market position.
Strategic Objectives and Initiatives
One of the strategic objectives under Docherty’s leadership is to design comprehensive programmes that facilitate increased sales and brand loyalty among homeworkers. These programmes will be tailored to enhance agents’ product knowledge and sales techniques.
Additionally, Riviera Travel aims to strengthen its existing relationships with remote agents by providing continuous learning and development opportunities. Such initiatives are expected to foster a culture of excellence and commitment.
These efforts align with Riviera’s broader business objectives to innovate and adapt its offerings and support mechanisms to the dynamic needs of the travel industry.
A Vision for Collaborative Growth
Docherty envisions a future where collaborative growth defines the partnership between Riviera Travel and its homeworking agents. By fostering open communication and feedback channels, Docherty aims to nurture an environment conducive to shared success.
She believes that the synergy between Riviera’s resources and the agents’ expertise will create a robust framework for achieving sales targets. This model promises to revolutionize the way homeworkers interact with and promote Riviera’s travel experiences.
Conclusion
Amanda Docherty’s appointment marks an important step for Riviera Travel in enhancing its support for homeworkers. Her experience promises to bring a fresh perspective to Riviera’s engagement with remote agents, ultimately driving growth and enriching their professional journey.
Riviera Travel’s strategic move to appoint Amanda Docherty highlights its commitment to empowering homeworkers with the right tools and support. This new role is set to strengthen the partnership between Riviera and its remote agents, paving the way for future growth and innovation.
