Royal Caribbean has unveiled a robust training initiative aimed at equipping travel agents with advanced skills and industry knowledge. As the cruise sector evolves rapidly, these sessions come at a crucial time to ensure agents are well-prepared.
Innovative Training Programme Launch
Royal Caribbean’s new training programme is set to engage over 1,000 travel agents through a series of in-person sessions, interactive webinars, and ship visits. Led by Kristi Reeser, the cruise line’s training manager, this initiative targets both newcomers and seasoned professionals, providing essential industry insights and updates.
Monthly Webinars for Continuous Learning
The monthly live webinars offer agents unique access to industry experts and the opportunity to engage directly with them. These sessions are designed to facilitate in-depth learning by allowing agents to ask questions and gain valuable insights into the fast-paced cruise industry.
Reeser emphasised the importance of these sessions, stating they reflect the dynamic changes in the cruise sector, offering agents a substantial opportunity as new ships join the fleet.
Focus on Newcomers and Advanced Agents
A major highlight of the initiative is its inclusivity, catering to both new agents and those with more experience. This dual focus ensures comprehensive coverage of the industry’s diverse needs, facilitating better service delivery.
Royal Caribbean aims to bolster knowledge among new entrants, enhancing their ability to vividly convey the premium experience of a Royal Caribbean cruise to potential clients. The course work includes firsthand experience on what the cruise line offers.
These efforts underscore Royal Caribbean’s commitment to building a knowledgeable agent network that can confidently meet the demands of discerning travellers.
Integration with Digital Tools
Complementing the training programme is the recently launched ‘My Royal Genie’ digital tool, which enables agents to create and share customised digital brochures with their clients. This tool reflects Royal Caribbean’s forward-thinking approach to blending traditional training with modern technology.
Additionally, the Club Royal platform offers on-demand learning modules, providing agents flexible access to vital information. These digital resources are crucial in keeping agents informed and capable of adapting to new trends.
Strategic Focus on Upcoming Fleet Developments
Kristi Reeser highlighted the future-focused nature of the training, which will provide detailed insights into new ships like Icon and Utopia. These updates aim to arm agents with the latest information to better serve clients and maximise booking potentials.
The training modules help agents understand the innovative amenities onboard, designed to deliver memorable experiences, thus aligning client expectations with what’s feasible during the cruise.
This strategy encourages stronger agent-client relationships, fostering trust and satisfaction within the cruising community.
Investment in Agent Success
Torey Kings-Hodkin, head of sales for UK and Ireland, reiterated Royal Caribbean’s commitment to agent success. By investing heavily in training, the company seeks to ensure agents fully embody the Royal Caribbean brand.
Such investments are pivotal in maintaining a competitive edge as they equip agents with the knowledge necessary to deliver unmatched service.
How to Participate
Agents interested in participating can book the interactive webinars through My Club Royal. For those preferring in-person experiences, contacting a Royal Caribbean representative is recommended.
Royal Caribbean’s initiative highlights a strategic investment in its travel agent partners, positioning them to thrive in a competitive landscape. Through innovative training and digital integration, agents are empowered with knowledge and tools to successfully cater to the evolving needs of cruise travellers.
