In 2024, Light Blue Travel will be enhancing its trade support framework for American Queen Voyages in the UK. The company aims to strengthen ties with agents through improved training and digital marketing resources.
The initiative will see the addition of more modules to the current training programme. These efforts aim to provide agents with extensive knowledge and tools to boost their sales strategies.
The push for enhanced support includes the creation of video shorts. These will highlight popular itineraries and can be used by partners as part of their marketing efforts.
American Queen Voyages is set to launch a 2025-focused digital brochure. This will cover all-inclusive river cruises ranging from seven to sixteen days on vessels like American Queen and American Countess.
The brochure is specifically designed to exclude pricing. This enables agents to customise quotes with their own details, offering a personalised experience for clients.
Next year, there will be a major focus on themed experiential cruises. These will include itineraries such as Culinary Experiences with AQV ambassador Regina Charboneau.
American Queen Voyages plans on offering unique experiences like the Mark Twain Experiences. These feature expert impersonators and historians to provide an educational travel journey.
The company also intends to elevate Wine Experiences along the Columbia River aboard the American Empress. These initiatives have already resulted in increased trade engagement and sales.
For bookings made from 28 December 2023 to 29 February 2024, substantial savings of up to $3,500 per stateroom are available.
Guests will also receive additional benefits including a $100 per person shore excursion credit. These incentives are designed to promote early bookings.
The launch of the previous trade brochure, along with e-learning courses, significantly boosted trade engagement.
New initiatives are expected to further increase engagement, capitalising on the success of past efforts.
These combined efforts resulted in noticeable growth in sales figures for American Queen Voyages.
Michelle Daniels, the commercial director for UK and Europe, plays a crucial role in these development efforts.
Her statements confirm the optimistic outlook shared by the company regarding the upcoming opportunities in 2024.
The initiatives aim to return value to agents by equipping them with advanced tools and offers to better reach their clientele.
The strategic efforts by Light Blue Travel and American Queen Voyages are set to bolster trade relationships and enhance sales in the upcoming year. These developments reflect a commitment to providing exceptional value to partners and clients alike.
