Consumer interest in river and expedition cruises is soaring, marking an unprecedented high. According to Andy Harmer, managing director of CLIA UK and Ireland, this surge signifies an opportune moment for industry growth.
To harness this interest, CLIA is launching two comprehensive training programmes aimed at equipping agents with essential knowledge about these burgeoning sectors. These initiatives promise to enhance industry expertise and meet growing demand.
The interest in river and expedition cruising is reaching new heights, driven by an appetite for unique travel experiences. This trend aligns with broader shifts in consumer preferences towards more immersive and adventurous holidays.
Andy Harmer, from CLIA, highlights that this increased interest is unmatched in recent years, suggesting a dynamic change in how travellers choose to explore the world. This provides a remarkable opportunity for cruise operators to expand their offerings.
In response to surging demand, CLIA is introducing specialised training programmes. These include hybrid learning designed for agents new to river and expedition cruising.
These six-month programmes consist of classroom training along with monthly webinars. Participating agents will gain a certification, recognising them as ‘Cruise Champions’.
The curriculum covers destination and product training extensively.
Agents will also learn effective sales techniques and ways to attract potential travellers.
This programme is a collaborative effort, developed in partnership with river and expedition cruise line operators to ensure comprehensive education.
Recognising the importance of collaboration, CLIA partners with cruise line operators in crafting these courses. Andy Harmer emphasises the crucial role these partnerships play in delivering high-quality education to agents.
The joint effort assures that participants emerge as reliable sources of information for both colleagues and customers.
Participants must commit to several learning hours monthly to achieve certification.
The programmes commence with a full day of classroom learning in November, ensuring a strong foundation.
Registration opens post-CLIA Cruise Week, held in September, with agents required to apply for these coveted programmes.
This structured application process ensures that only dedicated agents participate, enhancing the quality of the learning experience.
Looking ahead, CLIA’s initiatives aim to solidify interest and expertise in river and expedition cruises.
As the cruise industry evolves, CLIA’s proactive approach ensures agents are well-prepared to meet new demands. This strategy not only supports agents but also enriches the overall travel experience for consumers.
