Windstar Cruises is making strategic moves to strengthen its position among UK travel agents. Through innovative programmes and substantial investments, they’re aiming to boost demand and support agents effectively.
Augustus Lonsdale, head of sales UK and Ireland, outlines significant developments including the Setting Sails programme and new promotional strategies. This initiative focuses on refreshing the cruise experience and enhancing agent participation.
Rising Popularity of Unique Destinations
Windstar Cruises has seen an upswing in enquiries, particularly for their exotic destinations like Tahiti, attributed to media exposure. Their operations in the Greek Islands and Costa Rica have also captured the interest of UK customers, marking a noteworthy demand surge.
By appearing on ‘Cruising with Susan Calman,’ Windstar not only raised visibility but drove interest in their Wind Class ships. This exposure has been crucial in steering customer inquiries and bookings towards these unique sailing experiences.
Setting Sails Programme and Its Agent Impact
The Setting Sails programme is a pivotal initiative aimed at revitalising Wind Class ships. This comprehensive upgrade includes both aesthetic and operational enhancements, ensuring longevity and guest satisfaction.
The programme’s refreshment extends across all public spaces and staterooms, aligning the Wind and Star class vessels in terms of quality and design. This update aids agents by offering a more attractive product to present to potential clients.
Support for Agents During Peak Periods
Windstar Cruises places strong emphasis on supporting agents with engaging offers and incentives. During the wave period, agents receive £100 in Amazon vouchers per booking alongside guest benefits like on-board credits.
These incentives not only motivate agents but are part of Windstar’s strategy to cultivate enduring relationships with partners. They consistently seek innovative promotional solutions, taking into account agent feedback to overcome barriers in sales.
Future Outlook and Pricing Consistency
With a promising outlook for 2024, Windstar Cruises anticipates their best year yet in the UK market. Early indicators from January suggest robust interest and high booking rates.
To sustain momentum, the company focuses on consistent pricing for agents, accommodating capacity challenges without compromising on value. Guests booking early are reaping the benefits of exclusive offers and securing preferred suites.
Conversion Strategies for Land-Based Travellers
Windstar Cruises aims to dispel myths about cruising limitations by highlighting immersive destination experiences. By docking in city centres and extending port stays, guests can fully explore locations.
This strategy not only addresses common objections from land-based holidaymakers but presents cruising as a comprehensive travel option. The approach is particularly effective in attracting those sceptical of cruise holidays.
Advising New Agents Entering the Market
For agents unfamiliar with Windstar, understanding client needs is key to leveraging the cruise line’s USPs. With smaller ships offering luxury and a relaxed atmosphere, agents can cater to discerning travellers.
Windstar advises agents to connect with clients familiar with river cruises, showcasing their diverse itineraries and onboard amenities. This tactic bridges the gap between river and ocean cruising preferences.
Expansion and Future Growth Prospects
Windstar Cruises is keen on growth, exploring opportunities to expand their fleet, driven by high guest repeat rates and interest from international markets.
As a nimble organisation, Windstar can swiftly adapt and capitalise on opportunities. The ongoing investment in their fleet and market presence signifies a commitment to future development.
Windstar Cruises is poised for significant growth and agent collaboration in 2024. With strategic investments and an enhanced focus on partner support, they aim to elevate their standing within the cruise industry.
By continuously addressing market needs and refining their offerings, Windstar positions itself as a leader in the niche cruise sector, promising a prosperous year ahead for both the company and its agency partners.
