British Airways (BA), a premier UK airline, has recently introduced an app for its customers using a device on the brand new Windows 8 platform.
The new airline app, the first one in Europe for Windows 8, will allow customers move from one feature to other, access destination reviews, view local news for the destinations, search locations through interactive maps, as well as search and book airline flights at www.ba.com.
The app has been designed keeping in mind the unique features of Windows 8, including search and share functionality that allows users to access and share content across the social media platforms.
Richard Bowden, the digital marketing innovation manager for British Airways, said, ‘Our relationship with Microsoft continues to excite, because of our shared desire to innovate and use technology to explore new ways to improve the customer experience.
We believe our new integrated app delivers an exciting experience to users of Windows 8, giving British Airways customers a new way to explore and book the destinations we fly to every day.’
The app also features easy to use navigation, interactive maps, the latest fares and travel snippets from customers with ‘insider advice’ from destinations they’ve flown.
John Richards, the senior director of Windows App Marketing for Microsoft, said, ‘The new British Airways app is a great example of the innovative and engaging apps available in the Windows Store.
We are pleased the British Airways app takes advantage of the unique features of Windows 8, such integration with the Search and Share charms and automatic updates through tiles.’
