In an attempt to entice tourists back, following rebellion and violence in recent months, Egypt and Tunisia have begun promotional campaigns. These campaigns will show these holiday destinations as safe and attractive and hopefully instil confidence in tourists that have stayed away.
‘Welcome to the country of peaceful revolution’ is the slogan that Egypt has decided to use following a violent beginning to the year with protests against former president Hosni Mubarak.
The campaigns have been highlighted in the global trends report by market analyst Euromonitor International as part of the World Travel Market (WTM) opening today in London.
WTM chairman Fiona Jeffery said: ‘The speed at which the marketing campaigns have been launched demonstrates the importance the new democracies in Egypt and Tunisia have put on inbound tourism for their long-term economic future.
‘Tourism can help build up these countries’ new democracies and has the potential to do so across all the Arab Spring countries.’
Also named by the WTM 2011 industry report were up and coming holiday destinations for the coming years; Sri Lanka, Indonesia, Malaysia, Mexico and Argentina (SLIMMAs).
Following investments in ‘infrastructure and natural beauty’ could see this group of countries overtake rival top tourist destinations Brazil, Russia, India and China.
