The first issue of the Asia Pacific Family Travel 2012 survey, conducted across key cities in seven Asia Pacific markets, indicate that families in the region are ready to spend more on vacations.
According to the survey, around 44 million people go for family vacations each year, for an annual expenditure of $29 billion worldwide. Families also indicated that they were willing to spend more money on vacations, which is good news for the travel and lodging industry in the Asia-Pacific region.
The survey, conducted by Turner Media Solutions, in association with Holiday Inn Hotels & Resorts, has reported that 74 percent of respondents travel with family members aged 19 and lower, while two-thirds of those surveyed travel with children aged 14 and below.
The research director for Turner Media Solutions, Betty Wu, said, ‘This unique survey shows the importance of family holidaymakers to the industry and reveals the opportunities out there for travel brands. More and more families in Asia Pacific have considerable disposable income and the study shows they intend to spend.’
Other survey results showed around a 20 percent increase in international travel in Indonesia, 38 percent in Malaysia, and 81 percent in the Philippines. For family travel, the popular destinations in this area are Singapore, Malaysia, Thailand, Indonesia, the Philippines and India.
Jennifer Yuen, the brand director for the Holiday Inn Brand, said, ‘According to this survey, 60 percent of respondents look to relax when they travel with family and this is where we do particularly well. At Holiday Inn Resorts, parents can find that balance between spending quality family time with their kids, whilst also having that adult break to recharge their batteries.’
