Kuoni Travel Ltd, a travel company that is based in Switzerland, has announced the launch of a new iPad app for customers wishing to access the company’s brochures, videos, travel article feed and website through their tablet devices.
Matt Rooke, the company e-business and publishing vice president, said, ‘We want to make Kuoni as accessible as possible to all its customers and provide effective and efficient methods that feed the current demand. The app self-updates so we can rest assured that customers are getting the best quality of information on a daily basis, in a format that suits them. Also, iPad is a fast growing channel and we particularly like the way an app gives Kuoni a branded presence on our customers’ devices.’
The new app is available as a free download from the Apple’s App Store, and once downloaded it can be used to access a full catalogue of Kuoni information.
The app has been designed by inbro, a digital publishing company. Matt Gillam, the director at inbro, said, ‘The app’s purpose is to provide the user with the convenience of a single point of contact with the Kuoni brand on their personal device, which is why it offers one-stop access to news, video and an easy to use website link as well as Kuoni’s entire brochure content. We want the Kuoni brand to go to the customer rather than vice versa.’
Kuoni currently offers its services from 40 countries and has won many travel industry awards, including Britain’s Favourite Tour Operator and Britain’s Best Longhaul Tour Operator.
