New research suggests that taking holidays is more prevalent with young British travellers, in the age group up to 34 years, than it is with older travellers.
A recent study conducted by the Association of British Travel Agents (ABTA), a UK-based travel agency association, says that Britain’s younger generation is holidaying more, with those in the age group of 15 to 24 years taking around five breaks in the past 12 months, compared to 4.5 breaks taken by travellers in the age group of 25 to 34 years. People in the UK of 35 years and above have taken around 3.5 breaks in the last 12 months.
Young travellers are also more inclined to use the services of a high street travel agent, with 26 percent, or one in four in the age group of 15 to 24 years doing so this year, while 31 percent of those in the age bracket of 25 to 34 years opted to do so.
Mark Tanzer, the chief executive of ABTA, said, ‘The younger generation are clearly determined to make the most of their freedom and opportunities for travel whatever the economic climate.
The research suggests they like to go away frequently and for shorter amounts of time than older age groups, which represents a great opportunity for travel companies to tap into this trend.
They are also the most likely to look for, respect and value the services provided by travel professionals which is a great credit to the services that these professionals provide and demonstrates that even the Internet generation likes the personal touch.’
The research also revealed that travellers between the ages of 15 and 34 years are more likely to travel abroad for a shorter duration, even taking trips as short as a day to around three days, and are invited on overseas stag and hen parties far more often than any other age group.
