Mercure Hotels, part of the Accor Group, is reshaping what midscale hotels can offer.
By focusing on local culture through food, beverage, and craftsmanship, Mercure aims to provide guests with unique and memorable experiences.
Midscale hotel brands, like Mercure, have long faced the challenge of standing out in a crowded market. Traditionally viewed as conventional, these hotels often struggled with a lack of distinctiveness. Mercure, however, is addressing this by integrating local experiences, aiming to transform each stay into a journey through local culture and heritage.
Breakfast is a crucial part of this experience, with properties highlighting local products. This initiative not only delights guests but also supports local producers, strengthening community ties.
Events such as food tastings and craft showcases are becoming integral, offering immersive experiences that connect guests to the destination’s cultural heartbeat.
Hotels like the Mercure in Krakow, Poland showcase this initiative, featuring decor that pays homage to the city’s royal past.
Currently, two-thirds of Mercure properties use local produce, a figure that the brand seeks to increase, reinforcing its commitment to sustainability.
A refreshed visual identity further communicates this shift, aiming to appeal to modern travellers seeking authenticity.
Mercure recognises that brand transformation is a gradual process. With a strategic focus on consistency, the brand aims to uphold its local engagement and sustainable practices over the long term.
Mercure Hotels is setting a new standard in the midscale hotel segment through its commitment to local experiences and sustainability.
This approach not only enhances guest satisfaction but also supports local communities, positioning Mercure as a mindful choice for modern travellers.