Virgin Holidays to deploy Amadeus technology

Virgin Holidays has announced that it will deploy technology from Amadeus to enhance fares and shopping services for holiday customers.

Amadeus is a travel technology partner and transaction processor for the global travel and tourism industry. Together with Virgin Holidays, it will offer services cemented by broad-ranging technology partnerships between the two firms. As part of the agreement, Virgin Holidays will migrate its online and call centre reservations to Amadeus. It will also introduce new fares and shopping solutions to boost sales conversions. A feature of the partnership will be what the companies call, best fare ‘findability and bookability.’

The system migration, which was completed in October, was the first phase of the technology agreement. The two companies are also planning to work to streamline data across multiple systems and to improve processes through increased automation.

Wayne Perks, product & commercial director at Virgin Holidays, said, ‘As a hugely popular brand with the travelling public, we wanted to ensure that the Virgin flair, which is so evident throughout our customers’ holiday experiences, is present in the trip planning and shopping stages. The only way to make this happen is by using best-in-class technology. Our aim is to make the pre-departure shopping and booking an enjoyable and stress-free precursor to enjoying the actual holiday. That’s why we are working with Amadeus to ensure that our customers will always be able to access the best fares on offer, and they will be able to do this effortlessly thanks to the advanced new technology we are installing.’