Hotels in Finland to feature Angry Birds theme

Three hotels in Finland are to offer attractions that feature the Angry Birds theme.

Angry Birds is a video game that has captured the attention of smart phone users all over the world. With children and adults alike being addicted to the game, three hotels in Finland have taken it to the next level by bringing its themes to the real world, and allowing guests to play the game without using their smart phones. They are opening Angry Birds themed activity parks that are not like typical theme parks.

Instead of a smart phone app, players use their hands and feet to move to the game’s next level.

Iiro Rossi of Holiday Club Resorts, said, ‘There will be different kinds of activities for children as well as for grown-ups. There will be climbing, sliding, crawling, jumping, scoring, driving, playing, you name it. One thing missing are traditional rides usually seen in amusement parks.’

The idea behind the plan is to offer unique experiences that will attract more visitors to the country. By offering the game as a core attraction in the hotels, Finland tourism officials are planning to tap into a market for game-loving travellers. The concept for the interactive parks is to be presented during the International Association of Amusement Parks and Attractions Expo 2012, from November 12 to 16, in Orlando, US.

Holiday Club CEO, Vesa Tengman, said, ‘We need more travellers besides from the neighbouring areas Russia, Sweden and Norway. Currently we are able, by using only Finnish power, to produce experiences which attract not only local but also international travellers.’

The hotels that will be implementing the theme are the Kuusamon Tropiikki, Saariselka and Lappeenranta. Other hotels that will offer the theme in addition to normal amusement park activities are also being planned in Finland.

 

Angry Birds launch UK activity park

The creator of the successful game Angry Birds has announced plans to open themed activity parks across the UK. Hoping to expand its reach, beyond being the world’s most downloaded game.

In the game players use a slingshot to catapult birds to destroy green pigs, which are hidden within the game. Facebook has declared it as the fastest-growing app with more than 700 million downloads. 

Angry Birds creator Rovio announced plans to launch the parks as its first expansion outside Finland, with further plans to target the Asian market.

The news followed the release of the new Angry Birds Space game, which was released, on iTunes, Android, PC and Mac yesterday.

Working alongside Finnish playground equipment maker Lappset, the parks will feature swings, sandpits, climbing towers, slides and outdoor arcade games which have been inspired by the popular game.

The playgrounds will be situated in cities and towns or attached to large-scale theme parks across the country. 

Visitors to the parks could receive an added bonus when arriving on the playground. Mobile phone sensors will detect when they arrive allowing them to download bonus features.

Peter Vesterbacka, marketing chief of the Finnish start-up said: “I hope that the parks will encourage more children to engage in outdoor activities with their families.

The game is played by two year olds and their grandparents. Hopefully with these activity parks they will do a little exercise”.

He admitted that thousands of these parks could be placed across the planet.

Rovio revealed plans to team up with a major US retail chain to sell its merchandise, and plans were in place to open branded retail stores in China.

On April 28 ‘Angry Birds Land’ will officially open in Finland. Visitors will be able to enjoy attractions, which include rides, park games and a ‘Magic Place’ area, which features interactive games.

The makers consider their selves an entertainment brand, not just a games company. 

Mr Vesterbacka added: “We want to make Angry Birds a permanent part of pop culture. We’re just getting started”.

Article by Charlotte Greenhalgh

Angry Birds app so popular theme park will open

It is the number one paid app of all time, it has millions of fans around the world – including Prime Minister David Cameron and now it has its very own theme park in the pipeline.

The theme park will be opening in Finland on 28 April 2012, where the game was first designed.

Angry Birds Land will be based on the popular smartphone game, and be part of the Särkänniemi Adventure Park in Tampere featuring rides and interactive games.

Tourists have been told to expect something a bit different, an ‘interactive entertainment experience’ where ‘the physical and virtual worlds combine’.

Miikka Seppälä, the CEO of Särkänniemi Adventure Park said: ‘We wanted to create a unique themed area and associate it with a strong and well-known brand.

‘The Angry Birds characters were born in Finland but are known worldwide by people of all ages. This is a perfect fit for our Adventure Park.

‘Our goal is to motivate the fans, both adults and children, to exercise and enjoy the outdoors.’

The simple game that has become a worldwide phenomenon has been downloaded more than 700 million times since it’s launching.

The game involves catapulting enraged birds at green pigs balanced on buildings made of planks.

The game that took the app world by storm cost just 59p to download, was developed by Finnish gaming company Rovio Entertainment, will now be since in real life as visitors to the park can use a giant catapult to shoot Angry Birds soft toys at green pig balloons floating around a toy brick fortress.

To get a glimpse of Angry Birds Land before it opens, previews will be available though the parks website and the Angry Birds Facebook page.