Travelodge, the UK’s pioneering budget hotel brand, has launched a new multi-million pound integrated advertising campaign to highlight its role as a go-to choice for affordable getaways.
Travelodge’s ‘Better get a Travelodge’ campaign aims to position the brand as the top choice for travellers seeking affordability and comfort across a wide range of occasions and experiences. Using real-life stories, the campaign shows individuals and groups choosing Travelodge as their accommodation for various occasions, including birthday celebrations, visiting university-bound children, business trips, staycations, attending concerts or sports events, visiting family and friends, or attending colleagues’ farewell parties.
The ‘Better get a Travelodge,’ campaign was premiered on September 8, 2023, with two hero ads airing during the opening match of the Rugby World Cup, France vs. NZ on ITV. These TV ads also introduce the next-generation Travelodge room, a significant part of the company’s ongoing transformation. The new room includes features that customers have deemed important, such as bedside USB charging ports, blackout curtains, a comfortable armchair, and sustainable initiatives like recycled fishing net and plastic bottle carpets, and energy-efficient lighting.
Karen Broughton, Travelodge Chief Sales & Marketing Officer, said: ‘Our new advertising campaign showcases the many ways in which Travelodge is the perfect solution to the occasions in life where you ‘Better get a Travelodge.’
‘With rooms available right across the country, Travelodge provides a brilliant base to get out and about, whether it’s visiting friends and family, going to an event or having a business meeting. We are continuing to invest in our UK hotel portfolio, with a rolling programme to upgrade to our next generation rooms as part of our most significant transformation to date and look forward to even more customers choosing Travelodge.’
Travelodge collaborated with independent creative agency Isobel, media agency the7stars, and digital media agency Spark Foundry to launch this campaign. Out-of-home advertisements will be displayed in key transport locations like National Rail and London Underground stations, service stations, roadsides, and city centres. Radio ads and digital/social content will further remind potential customers of the diverse occasions where Travelodge is an option.