Haven Holidays, a UK-based holiday park operator, is reaping the benefit of offering discounts for advance bookings.
The company has reported that there has been a 12 percent increase to date in repeat bookings from guests who have previously stayed at its campsites in the UK, compared with those bookings taken by the same time last year, due mainly to customers taking advantage of early booking rates. On average, these customers paid around £130 per week less than those who book similar accommodation with the company at the last minute.
The caravan park owner is offering Spring breaks in Somerset for rates commencing at £100, Easter breaks in Norfolk for less than £200, June breaks in Dorset for less than £200, and summer holidays in North Wales for less than £500.
A company spokesperson said, ‘We have a high proportion of repeat customers every year but what has surprised even us is the increase in the number of customers who experienced Haven for the very first time last year.
Every year we work hard to improve the guest experience and invest over £40 million on new leisure facilities, new restaurants and new accommodation and 2013 is no different. Perran Sands in Cornwall, Rockley Park in Dorset, Golden Sands in Lincolnshire, Craig Tara in Ayr are just some of the parks that will have some great new upgrades this year.’
Haven Holidays has announced an investment of £40 million in 2013, to complete an extensive development of its 35 parks in order to enhance its customer experience.
The company is also one of the first in the UK to offer glamour camping options. The glamour camping holidays include ready-pitched tents at holidays parks, where guests can take their pick of options and amenities, from traditional looking but very large three-bedroom tents, to lavish-themed safari tents such as Mongolian styled yurts and ultramodern Geodomes.
The caravan market in the UK is improving with the continued improvement of the caravan fleet, reports a recent survey of caravan resort owners.
Around 25% of existing owners at Park Resorts, a UK-based company that offers caravan holidays and caravan ownership across the UK coastline, have upgraded their caravans to install double glazing and central heating. The survey, conducted in 2012, suggested that such amenities often fetch a better price or rental of caravans, than reasons such as layout, price or size.
Sarah Vernon, the brand manager at Park Resorts, said, ‘The unfortunate fact of life in England is that it’s not always warm – even in the summer! That’s why we offer a wide range of new and used caravans for sale with double glazing and central heating included as standard, for new customers and existing Owners alike. In fact, we currently have a 30% sale on selected stock across our 39 parks, meaning more customers can enjoy warmer caravans for less!’
The caravan park operator has reported that bad weather in the UK has forced caravan owners to upgrade their vehicles in order to keep on enjoying vacations in spite of the stormy weather in the country in 2012.
The caravan company offers a range of caravans for sale at its coastal locations, charging from £19,995 for new ones, and £9,995 for used.
Park Resorts is partnering with ABI, to introduce the ABI Pure range of environmentally friendly caravan holiday homes in the country.
The new ABI Pure range of caravans are better insulated for preventing energy loss, offer dual flush in the washroom cisterns for lower water consumption; as well as controlled double glazing and central heating sustainable energy use. The ABI Pure also offers energy saving features such as energy-efficient bulbs, which use less energy than conventional light sources.
A new green caravan is now in the offing, deigned to appeal to fans of portable holiday homes that are also keen on sustainable caravan travel.
Park Resorts, a UK-based company that offers caravan holidays and caravan ownership around the UK coastline, is partnering with ABI, a caravan manufacturer, to introduce the ABI Pure range of environmentally friendly caravan holiday homes in the UK.
The new ABI Pure range of caravans are claimed to be better insulated to prevent energy loss, offer dual flush in bathroom cisterns for lower water consumption, as well as having controlled double glazing and central heating for sustainable energy use. The ABI Pure also claims to offer energy saving features such as energy-efficient bulbs, which use less power than conventional light sources.
Michael Clark, the sales and operations director at Park Resorts, said, ‘No other operator is currently offering the ABI Pure and we have 40 on order, enabling us to offer our customers the opportunity to buy this unique eco caravan.
We are constantly looking at ways of offering our customers greener options and the ABI Pure gives owners that flexibility. At Park Resorts, we feel that we have a responsibility to care for the planet.’
The company is offering complimentary transportation and connection to an existing static caravan, if the owner would like to move to any of the Park Resorts areas from elsewhere.
The resort properties owned by the company are located at 39 destinations in Essex, Yorkshire, Kent, Sussex and Scotland.
Sheffield, a city and metropolitan borough in South Yorkshire, England, is the home of the largest percentage of caravan and motor home owners in the UK, according to a survey conducted by Safeguard UK, a company that provides insurance for caravan owners.
The company has reported that around 10 percent of its caravan insurance buyers are from South Yorkshire, more than from any other single area of the UK. Part of South Yorkshire is located within the Peak District National Park, and it is also relatively close to the Lake District, the North York Moors and the Yorkshire Dales, all of which are destinations known for their scenic landscapes.
For most caravan owners, ease of access to caravan parks is an important criterion when buying a caravan or a motor home. This could be why Sheffield is such a caravanning hotspot, as its location is within such easy reach of vast areas of northern England’s most picturesque destinations, and caravan sites abound. Sheffield is also within easy reach of several of the UK’s main motorways, including the M1 and M18, making it an ideal centre from which to explore the UK countryside.
The survey also highlighted that London residents are less likely to be attracted to the benefits of caravan ownership, due to a lack of proper parking facilities in the congested city limits.
Andy Leech, the head of Safeguard, said, ‘While the counties of Yorkshire have some of the nicest scenery in the UK, its residents are furthest from the coast so it’s likely that they use their caravan or motor home to travel to seaside resorts for breaks away from home. Residents in central London probably struggle to store a caravan or motor home as space is limited in the capital, so it’s no surprise that there is such little concentration of Safeguard customers in those areas.’
A survey by The Trading Floor, a part of Callcredit Information Group and the manager of a database of car insurance data on 8.8 million motorists, has revealed the owner occupation profile of caravans in the UK.
The survey revealed that the top six professions for caravan ownership are teachers, engineers, company directors, police officers, civil servants and nurses, indicating that four of the top 6 professions for caravan ownership involve workers in the public sector.
In 2011, there was a 5 percent increase in UK holidaymakers choosing to holiday at home rather than taking the option of travelling abroad, and the caravan industry benefits from a large slice of that domestic spend, with its share being worth an estimated GBP6 billion per year to the UK economy. Touring caravan or motorhome holidays regularly attract 1.5 million enthusiasts, and the caravanning organisations also benefit from the interest, with The Caravan Club claiming one million members, and the Camping and Caravanning club having almost six hundred thousand members.
Chris McDonald, managing director of The Trading Floor, said, ‘There are many stereotypes associated with caravan owners but our figures reveal that there is a real cross section of people who have fallen for the charms of caravan ownership. Every summer approximately two million caravans take to the roads and although the majority of people who own a caravan are retired, our study of caravan owners that are still in employment, has shown that a surprising range of people have opted for the freedom a caravan can provide.’