Thomas Cook promotes hotel portfolio with airline branding partnership

Thomas Cook, the UK-based holiday company, is planning to promote two of the company’s own-brand hotels through a branding tie-up with its airline from this summer, as part of efforts to raise awareness of its hotel portfolio.

Accordingly, Cook’s Club, the latest addition to Thomas Cook’s hotel portfolio launched earlier this month, will feature on one of its A321 aircraft. The first Cook’s Club is set to open in Hersonissos in Crete this June.

Starting May, one of Thomas Cook Airlines’ A321’s will fly with a livery of Sentido Hotels & Resorts – a collection of four- and five-star hotels and one of Thomas Cook’s eight own hotel brands. The hotels offer a wide choice of food for different tastes, relaxation and activities for couples, groups and small families.

Christoph Debus, Chief Airlines Officer, Thomas Cook Group said, ‘The two liveries look fantastic and we are very happy to support and promote two of the group’s own-brand hotels.

‘In our group airline we are looking forward to a busy summer programme, flying to new long-haul destinations like Seattle and Phoenix, and Dubrovnik, Thessaloniki and Madeira to name just a few joining our growing number of short and medium haul routes.’

Ingo Burmester, Chief Hotels Officer, Thomas Cook Hotels & Resorts added, ‘Our own-brand hotels allow us to give our customers unforgettable holidays, whatever their preference and we want that to start the moment they board our aircraft.

‘Our strategy is to strengthen the quality of our own-brand portfolio which now comprises eight brands. In addition, growing our airline is a key part of our group strategy, as demonstrated by a capacity growth of 10% in the group airline this summer.

‘Our new flying ambassadors are a fantastic way to both collaborate and celebrate two key pillars within the Thomas Cook Group.’

Branded ‘I (Thomas Cook yellow sunny heart) Cook’s Club, the Cook’s Club A321 will fly for Thomas Cook Airlines in the UK. The aircraft will move to its permanent base at Manchester airport in May, and will fly to beach destinations across Europe this summer.

The ‘I (Thomas Cook yellow sunny heart) Sentido’ A321 will fly for Thomas Cook Aviation, based at Dusseldorf Airport, a release said.

easyJet set to launch ‘Flight Club’ airline loyalty scheme

British low-fares airline easyJet has announced that it will introduce a new recognition scheme for its most frequent travellers, Flight Club, aimed at rewarding loyalty and providing flexibility for frequent flyers.

The announcement, which follows a successful trial, comes as easyJet’s customer loyalty increased significantly over the last five years. In 2015 nearly 74 percent of the airline’s passengers chose to fly with easyJet again – equating to more than 50 million returning passengers, compared to 34 million in 2010.

The scheme will be rolled out across easyJet’s European network from early 2016 when passengers will be invited to join ‘Flight Club’. The invitation will be based on the qualifying criteria of having booked and flown 20 or more flights and/or making a minimum spend with easyJet over a 12 month period.

Carolyn McCall, CEO of easyJet, said: ‘I am incredibly proud that more than 50 million of our customers flying with us this year have flown with us before and chose to fly with us again. This is testament to the customer service they receive, our low fares and our unrivalled network across Europe.

‘easyJet’s Flight Club will reward our most loyal, frequent flyers – most of whom will fly with us more than 20 times a year. It isn’t like a traditional airline reward programme because our customers have told us that those schemes can be a source of frustration. This is a loyalty scheme with a difference because it gives passengers benefits they really value and can access immediately.’

Members of the ‘Flight Club’ scheme will receive a range of benefits and features including free flight changes, free name changes, lower price promise, previews of new routes and special offers. The 18 month trial of Flight Club involved around 15,000 high frequency travellers.

easyJet expects thousands of passengers to qualify for Flight Club based on the criteria that match both the airline’s most frequent flyers and its most loyal customers. Full details of the ‘Flight Club’ scheme will be published closer to the launch date, the airline said.

The loyalty scheme will run alongside the easyJet Plus scheme, which launched in 2008 and allows passengers free allocated seat choice, dedicated bag drop and fast boarding, easyJet said.