Norwich airline Linksair in fly-drive partnership with Europcar

UK regional airline Linksair, which recently introduced daily weekday services to Cardiff, South Wales and Anglesey, North Wales from Norwich International Airport, has announced a new fly-drive partnership with Europcar, the car hire brand.

Under the new partnership, passengers booking on the new Cardiff and Anglesey air services are offered a 10 percent discount on the hire of all cars and vans via Linksair.

With a branch in all airports served by Linksair including Norwich International, the new Europcar car-hire service is intended at making the service more user friendly both for business and leisure travellers flying Norwich.

Roger Hage, Linksair commercial manager, said: ‘We are delighted one of the biggest vehicle hire brands is so keen to work with us not only in Norwich, Cardiff and Anglesey, but across our network. With the new Norwich to Cardiff and Anglesey service being such a valued time saving compared to driving or using the train for business or connecting offshore for example, arriving fresh and ready for their day, a saving on car-hire can also now be made’

Europcar Marketing and Partnership Support Manager, Simon Burnley, said ‘At Europcar we are pleased to be working in partnership with Linksair, offering passengers preferential rates for their onward travel needs.’

Norwich Airport Operations Director and General Manager, Richard Pace added: ‘The new working partnership between Linksair and Eurocar further enhances the convenience and cost effectiveness of our new Norwich to Cardiff route which provides local leisure and business travellers with an opportunity to reach Wales from Norfolk in just over an hour.’

Linksair recently announced a new daily weekday Cardiff-Norwich route, which will depart from Cardiff daily at 10.20AM each weekday, with a return service leaving Norwich at 2.20PM (1.20PM Fridays) and with fares starting at £59.00 one-way. The new route is in addition to Linksair’s Cardiff-Anglesey twice daily weekday service and its Robin-Hood Airport services to the Isle of Man and Belfast.

The new fly-drive partnership should benefit passengers looking to attend events such as the Renewable Wales conference on May 20-21 or the Rugby World Cup throughout August in Cardiff and the Ashes Cricket Test in Glamorgan.


Europcar Offers New Service in London

Europcar Groupe SA, a France-based car rental company, is launching a new fast track service in London, UK.

The company is offering its customers in the capital a London Key Ready initiative, which is currently on trial at its Kings Cross location. The initiative allows the customer to collect their vehicle key from a locker and drive away their car rental without having to visit a rental counter.

The London Key Ready programme is available to selected customers that organise the booking for their vehicle through the company website or call centre. The customers will receive a secure PIN, against which they can collect the vehicle key and paperwork from a Key Ready locker.

Ken McCall, the company managing director, for Europcar UK Group¸ said, ‘We aim to provide customers with as efficient a service as possible for vehicle collection so that they can get on their way with their journey without delay.

But London Key Ready takes this one step further, demonstrating our sustained commitment to providing travellers with highest level of convenience, choice and simplicity throughout their journey.

During the trial at our Kings Cross location, selected customers who may be arriving by train will be able walk the short distance to the branch to collect their vehicle key from the designated locker so that they can get on the road in minutes.

London Key Ready meets our goal to provide today’s busy travellers with a constantly evolving range of services designed to meet their needs and make their journey easier.’

Europcar Announces Communications Campaign for Tour de France 2012

Europcar Groupe SA, a France-based car rental company, will be offering a new communications campaign for the Tour de France 2012 cycling event, starting on June 30, 2012.

The company is accompanying nine riders in Team Europcar and tour organisers, Amaury Sports Organisation (ASO), for the second year in the tournament, as the official car hire company.

Team Europcar riders have already lodged 22 wins and numerous podium places in the 2011 season, and the company is to provide communication across several media segments for audiences and sports lovers interested in following the tour and receiving instant information about Team Europcar. The communications campaign will be providing coverage of the event in eight countries, through social networks, public relations and commercial offers

Marine Boulot, the communication director for Europcar Group, said, ‘After an exceptional season in our first year as main sponsor, we would like to consolidate the brand’s visibility whilst enabling all our audiences to show their passion and love for Team Europcar. We have developed an ambitious communications programme. Customers, staff, fans, everyone will be able to live Team Europcar’s adventure during the Tour de France to the full.’

As part of its partnership with Tour de France, Europcar is also offering cars for ASO, and pavilions at the Village Depart, while Europcar Belgium is participating with a stand at the pre-Tour in Liege.

Europcar France will be hosting an online contest from June 30 to October 14, 2012, at, offering its customers the opportunity to win a car rental for a week at €29 per day.