Abu Dhabi launches global promotion of F1 Grand Prix

The Abu Dhabi Tourism & Culture Authority has kick-started a global campaign to promote the Formula One Etihad Airways Abu Dhabi Grand Prix, to be held in Abu Dhabi.

Travel News has reported that the promotional campaign, a global tour spanning seven countries, has been designed to attract the maximum number of tourists for the event, which is scheduled for November 2 to 4 at the Yas Marina Circuit. Etihad Airways, the UAE’s national carrier, is the event’s headline sponsor. Along with other sponsors, the firm is to use the tour to promote the event to international tourists.

The tour, a destination-themed summer programme, packs many international events into its itinerary and will allow tourists to visit the final two Volvo Ocean Race stopovers. Other important motor-sport events, specific to the countries that will be visited, will also be included in the travel plan. The tour is to cover the UK, Germany, Saudi Arabia, France, China, Australia and Russia. Many local motor-sport events in Abu Dhabi could also be added to the itinerary.

Other key Abu Dhabi sports sponsorships are already underway, including English Premier League Club, Manchester City’s summer tour of Asia, with TCA Abu Dhabi as the headline sponsor.

Nick McElwee, director of sales and marketing, Yas Marina Circuit, said, ‘Historically, one-in-five Abu Dhabi Grand Prix ticket-buyers have been non-UAE residents. This year, as part of collective efforts with key stakeholders to further build the event’s international profile, we have evolved our sales strategy to encompass wider destination marketing alongside generic race promotion.’

Celebrity Holiday Hotspots

Celeb’s do like their exclusive holiday resorts, and with their fame and wealth, you’d expect them to only want the best! Monaco has always been a favourite hotspot of the rich and famous – offering the best in casinos, cruises, nightlife and sunshine – and of course Formula 1 Racing!

A tax haven, and a gambling and high living hotspot – celebrities are very often ‘papped’ sunning themselves on gorgeous yachts in the harbour! Islands such as Saint Lucia and Barbados are also very popular Celeb hangouts – many of the tropical islands have beautiful and highly exclusive resorts with private beaches, lovely hideaway cabins and top quality spa treatments, spa food and general pampering and relaxation.

This is where the celebs head to recharge their batteries and escape the pressure of celeb-dom! Saint Tropez in France is another traditional celeb holiday hotspot – and for years all sorts of creative types have fallen under its beautiful spell, with sun-drenched beaches, fantastic restaurants, lovely verandas and gardens to seduce visitors! It’s a great destination for spotting famous folk and feeling like a top-notch creative success yourself!

Treat yourself to a citron presse on one of the many terraces and enjoy watching the beautiful people go by! For a more urban and high octane destination for celebrity spotting, try Dubai – where the glittering landscape, incredible shopping and wild nightlife have long been luring those with high disposable incomes and a desire to party and experience the good life!

Dubai offers it all – sunshine, heat, designer shopping malls, incredible hotels and liveliness at every turn! Las Vegas is another popular destination and many celebs have been seen placing a bet or two in one of the world-famous casinos, in the ultimate glamour city!

Melbourne gears up for Grand Prix

HotelTravel.com’s Formula 1 event guide goes “down under” for the Melbourne Grand Prix for the first race of what is poised to be a very competitive 2011 season.

After organisers cancelled the Bahrain Grand Prix, Melbourne moved up the calendar to what many Formula 1 followers consider its rightful place where the annual F1 race campaign should kick off. The Melbourne Grand Prix used to hold that honor dating back to 1996.

HotelTravel.com Chief Information Officer, Olivier Dombey, said that the 2011 Formula 1 season certainly has gotten off to an unusual start.

“It is unique to have a high profile sport like Formula 1 cancel or reschedule an event. However, we remain very excited about the HotelTravel.com 2011 Formula 1 guide for this season.

“HotelTravel.com will be updating the pages on a real time basis to reflect the ever changing world of F1 as the campaign progresses. The Melbourne Grand Prix remains one of F1’s most popular races, because Melbourne offers so many fantastic pre- and post-travel options for spectators attending the race,” Mr. Dombey, said.

For more information on this fantastic city, also have a read through HotelTravel.com’s Melbourne: A Showcase of Cosmopolitan Life Down Under travel article. It covers all the latest trendsetting happenings around one of the most dynamic cities in Australia.

Regarding race day tips, check out HotelTravel.com’s Melbourne Grand Prix event guide. It is packed with unique content found only on HotelTravel.com, including dozens of original feature articles by the company’s expert team of travel writers.

Fans looking to book accommodation in advance should also have a look at promotional deals in cities hosting future Formula 1 races available exclusively on HotelTravel.com. Special deals for hotels in Kuala Lumpur start from only US$28 per night; Shanghai hotels can be had from just US$21 per night; hotels in Istanbul start from an amazing low rate of only EUR22 per night.

Mr.Dombey added: “While the HotelTravel.com Formula 1 event guide focuses on racing, we believe our core customer base is also tapping into our exclusive F 1 hotel promotions in popular destinations. This are all unique cities for leisure holidays from anywhere in the world. Arriving there in time for a Grand Prix weekend just adds to the excitement.”