British Airways, a UK based airline, has announced a partnership with Japan-based, Japan Airlines (JAL), for services between Europe and Japan.
The two airlines will be combining their operations and introducing a revenue sharing model to operate on the routes between the two regions.
The joint operations are effective from October 1, 2012, and are offering more connectivity between Europe and Japan, a wider range of flight options for passengers, and enhanced frequent flyer benefits. The joint operation will be venturing into more routes soon.
Willie Walsh, the chief executive officer of IAG, the parent company of British Airways, said, ‘We are proud to have served Japan for more than 60 years and are delighted to cement the relationship between British Airways and Japan Airlines. This new venture heralds a bigger and better service for our customers and the promise of greater co-operation in the future.’
Yoshiharu Ueki, the president of Japan Airlines, said, ‘We are looking forward to creating more customer benefits with this deeper level of cooperation with our long-time partner, British Airways. Together with the inauguration of JAL’s brand new seats and services between Narita and London from January next year, we hope to offer our customers an even greater travel experience than before.’
British Airways and JAL are both members of the oneworld alliance of world airlines, and have commenced their code-shared flights between Tokyo (Haneda and Narita airports) and London (Heathrow Airport). Customer options should be greatly increased by the options on offer, not only between the UK and Japan, but also with onward trips to European destinations.