Call centre agent ventures on to high street

A travel agency company that until now has operated from a call centre has made its first sortie onto the high street with the opening of new premises.

Jetline Travel has opened its office in Barnet, North London, and while the operation will be restricted to promoting the company’s cruise business, the venture could well be expanded upon, subject to the success of the initial branch.

The opportunity to open a high street store came as a result of the company gaining suitable premises for the venture as part of new offices that it recently moved in to, according to the company’s managing director, Steven Roberts. He commented, ‘We certainly don’t have a master plan to create a shop estate – in fact, our business model has probably contributed to the decline on the high street. But we had the seeds of an idea while we were looking for new office space, and we felt the nature of the Jetline Cruise product meant there was potential to create a shop that people would travel to.’

Visitors to the company’s new store can expect face-to-face assistance from staff that will also carry out call centre work when no personal callers are waiting to be served. They will also be invited to visit the company’s ‘cruise experience room’, which is equipped with a large screen for promotional videos.

Jetline offers cruises to the Caribbean, the Mediterranean, the Far East, Alaska and South America from its portfolio, as well as cruise and rail holidays and cruise and stay holidays.