VIBE by Jet2holidays partners with Tom Zanetti to target millennial market

VIBE by Jet2holidays has announced a summer-long partnership with Leeds-born DJ Tom Zanetti.

With the partnership, holidaymakers can enjoy a range of summer residences and parties in some of the most popular destinations across the Mediterranean, alongside a host of VIP giveaways and competitions.

VIBE by Jet2holidays is designed for the growing millennial market and is an extensive collection of over 160 hotels across almost 50 resorts, aimed at first-time holidaymakers, bucket listers, and the over-25s experience-driven market. In addition to this collaboration, VIBE by Jet2holidays is this year’s designated official travel partner of Love Island, the popular show.

As part of the partnership, over 25 VIBE by Jet2holidays x Tom Zanetti partnership events will take place between May and September in destinations such as Majorca, Ibiza, Malia and Zante. These include weekly Friday residencies starting this week at the famous BH Mallorca Resort, with events held in destinations such as Ibiza Rocks, the Crystal Beach Club in Malia and Pure Beachclub in Zante.

A spokesperson for VIBE by Jet2holidays said: ‘This is the summer when holidaymakers get to love their summer vibe once again, so we are going all out to make it the best summer ever. We will be bringing VIBE by Jet2holidays to more holidaymakers than ever, telling them all about our unique product and experience, whilst making the summer one to truly remember. We are delighted to be partnering with Leeds-born Tom Zanetti and the experiences, events and activities that we have lined up will play a huge part in a very successful summer season.’

Tom Zanetti said: ‘I’m so excited to be teaming up with VIBE by Jet2holidays to host the biggest and best parties across the Med this summer. There is much we have got planned, so get following us on social to find out how to join the fun.’

Customers will be able to participate in a range of interactive campaigns, including a summer-long social media campaign, livestreams and giveaways. In addition, competitions will run throughout the summer, giving customers the opportunity to win prizes and holidays as well as exclusive VIP access.

Besides an easy and smart booking option, VIBE by Jet2holidays gives customers all the benefits of its Jet2holidays scheme. This includes VIP customer service with Jet2.com flights, 22kg baggage allowance, transfers to & from the airport, and hotels all included. These ATOL-protected package holidays are available for £60 per person deposit with Pay Monthly plans also available.